{"id":934,"date":"2014-08-04T21:28:03","date_gmt":"2014-08-04T21:28:03","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=934"},"modified":"2023-06-27T10:20:56","modified_gmt":"2023-06-27T10:20:56","slug":"christian-louboutin-enters-make-industry-nail-polish-line","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2014\/08\/christian-louboutin-enters-make-industry-nail-polish-line\/","title":{"rendered":"Christian Louboutin Enters the Make-up Industry with a Nail Polish Line"},"content":{"rendered":"<p><strong>After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin recently unveiled its first line of nail polishes in collaboration with Batallure Beauty.\u00a0<\/strong><\/p>\n<p>With this brand extension, the designer behind the famous red-soled shoes has decided to come back to his nail polish roots, where his fashion signature began.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-942\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_6-1024x333.png\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_6\" width=\"1024\" height=\"333\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/08\/christian-louboutin-enters-make-industry-nail-polish-line\/#Fashion_signature_The_Christian_Louboutin_red_sole\" >Fashion signature: The Christian Louboutin red\u00a0sole<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/08\/christian-louboutin-enters-make-industry-nail-polish-line\/#Brand_extension_entering_the_cosmetic_industry\" >Brand extension: entering the cosmetic industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/08\/christian-louboutin-enters-make-industry-nail-polish-line\/#Brand_promise_feeling_confident_powerful_and_sexy\" >Brand promise: feeling confident, powerful and sexy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Fashion_signature_The_Christian_Louboutin_red_sole\"><\/span>Fashion signature: The Christian Louboutin red\u00a0sole<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 13px;\">Every person interested in fashion will quickly recognize a pair of Louboutin shoes across the room thanks to their red-lacquered soles that became the designer\u2019s fashion signature. The red-soled shoes signature was chosen after Christian Louboutin used his assistant\u2019s red nail polish to add the finishing touch to a pair of stilettos over 20 years ago.<\/span><\/p>\n<blockquote><p>\u201cI had a girl working with me, trying on the shoes so when she was not trying on shoes,\u00a0she sort of had nothing to do, so she was sort of waiting, and, so she was doing her nails,\u00a0at that time\u2026 and I thought, why, this black has to be the red! So I grabbed her nail polish,\u00a0and painted the soles\u201d Christian Louboutin, cited in How Fashion Works.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-940 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4.jpeg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_4\" width=\"1000\" height=\"513\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4.jpeg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4-300x153.jpeg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4-295x151.jpeg 295w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_4-290x148.jpeg 290w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-939 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_3.jpg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_3\" width=\"400\" height=\"577\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_3.jpg 400w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_3-208x300.jpg 208w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_3-380x548.jpg 380w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-827108496\"><div id=\"thebr-929851706\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=course_articles&#038;utm_content=blue_arrow\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-300x250-1.gif\" type=\"image\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" type=\"image\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" alt=\"Course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2><span class=\"ez-toc-section\" id=\"Brand_extension_entering_the_cosmetic_industry\"><\/span>Brand extension: entering the cosmetic industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By offering its first line of nail lacquer collection, Louboutin enters the cosmetic industry, joining other fashion houses with nail polishes in the market including YSL, Givenchy, Dior and Armani. However, while most of these brands sell their lacquers for between $20 and 34$, Louboutin has decided to sell his small 0.4 oz (12ml) nail polish bottles for $50 per unit, making them the most expensive on the market.<\/p>\n<p>The nail polish collection will come in 30 different shades, including the signature red lacquer, Rouge Louboutin, which will allow customers to match their nail color to their shoes.<\/p>\n<p><iframe loading=\"lazy\" title=\"Christian Louboutin Unveils Signature Nail Polish\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TAvGvHGMoLc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_6.png\"><br \/>\n<\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-938 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_2-1024x562.png\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_2\" width=\"1024\" height=\"562\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-941 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-1024x1024.jpg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_5\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-1024x1024.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-300x300.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-150x150.jpg 150w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-768x768.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-80x80.jpg 80w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-110x110.jpg 110w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-380x380.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-800x800.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5-1160x1160.jpg 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_promise_feeling_confident_powerful_and_sexy\"><\/span>Brand promise: feeling confident, powerful and sexy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ask a woman about the most attractive brand of shoes, and chances are they will answer Louboutin. Why? Because Louboutin doesn\u2019t just design shoes, it sells an entire feminine experience: feeling confident, in control and sexy.<\/p>\n<p>Louboutin said it himself: \u201cA good shoe is one that doesn\u2019t dress you, but undresses you!\u201d. The shoe designer admitted that he does not focus on offering comfort but on offering something sexy. A clear brand promise!<\/p>\n<p>It\u2019s also apparent that the same promise was used to create the nail polish packaging.\u00a0 Directly inspired from the heel of its iconic shoe, the bottle is sexy and edgy, and does not seem too practical.<\/p>\n<p>The new product is in line with the brand universe, not only in terms of price and design, but also in terms of brand values. The sexy, luxurious and feminine universe was properly transferred to this new product range!<\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-946 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10.jpg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_10\" width=\"500\" height=\"698\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10.jpg 500w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10-214x300.jpg 214w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10-295x411.jpg 295w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10-290x404.jpg 290w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_10-300x418.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-945 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_9.jpg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_9\" width=\"620\" height=\"413\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_9.jpg 620w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_9-300x200.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_9-380x253.jpg 380w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><br \/>\n<\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-944 aligncenter\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_8.jpg\" alt=\"christian_louboutin_cosmetic_nail_polish_brand_extension_8\" width=\"432\" height=\"194\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_8.jpg 432w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_8-300x135.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_8-380x171.jpg 380w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<p><em><strong>References:\u00a0<\/strong><a href=\"https:\/\/www.redhotmarketingblender.com\/2012\/11\/the-louboutin-brand-experience-flirting-with-your-feet\/\">Red Hot Marketing Blender<\/a>, <a href=\"https:\/\/howfashionworksdotcom.wordpress.com\/2012\/07\/13\/fashion-history-the-christian-louboutin-red-sole\/\">How fashion Works,<\/a> <a href=\"https:\/\/www.capitalfm.co.ke\/lifestyle\/2014\/07\/29\/christian-louboutin-returns-to-his-nail-polish-roots\/\">Capital FM,<\/a> <a href=\"https:\/\/iletaitunepub.fr\/2014\/07\/30\/apres-les-chaussures-louboutin-se-lance-vernis-ongles\/\">Il \u00e9tait une pub<\/a><\/em><\/p>\n<p><strong><em>Pictures from:<\/em>\u00a0<\/strong><em><a href=\"https:\/\/howfashionworksdotcom.wordpress.com\/2012\/07\/13\/fashion-history-the-christian-louboutin-red-sole\/\">How fashion Works,<\/a>\u00a0<a href=\"https:\/\/www.capitalfm.co.ke\/lifestyle\/2014\/07\/29\/christian-louboutin-returns-to-his-nail-polish-roots\/\">Capital FM,<\/a>\u00a0<a href=\"https:\/\/iletaitunepub.fr\/2014\/07\/30\/apres-les-chaussures-louboutin-se-lance-vernis-ongles\/\">Il \u00e9tait une pub<\/a>, <a href=\"https:\/\/www.lovemaegan.com\/2012\/10\/christian-louboutin-shoes-bags-2012.html\">Love Maegan,<\/a> <a href=\"https:\/\/www.lollipuff.com\/blog\/152\/the-story-behind-the-king-of-red-soles-christian-louboutin\">Lollipuff<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin&hellip;\n","protected":false},"author":2,"featured_media":937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin recently unveiled its first line of nail polishes in collaboration with Batallure Beauty.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[205,207,4],"tags":[203,286,287,288],"ppma_author":[742],"class_list":{"0":"post-934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-extension-brands","8":"category-brand-strategy","9":"category-news","10":"tag-brand-extension","11":"tag-christian-louboutin","12":"tag-louboutin","13":"tag-nail-polish","14":"cs-entry","15":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":205,"label":"Brand Extension"},{"value":207,"label":"Brand Strategy"},{"value":4,"label":"News"}],"post_tag":[{"value":203,"label":"brand extension"},{"value":286,"label":"christian louboutin"},{"value":287,"label":"louboutin"},{"value":288,"label":"nail polish"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/08\/christian_louboutin_cosmetic_nail_polish_brand_extension_1.jpeg",1000,667,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":0,"category_info":[{"term_id":205,"name":"Brand Extension","slug":"brand-extension-brands","term_group":0,"term_taxonomy_id":205,"taxonomy":"category","description":"","parent":207,"count":10,"filter":"raw","cat_ID":205,"category_count":10,"category_description":"","cat_name":"Brand Extension","category_nicename":"brand-extension-brands","category_parent":207},{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":4,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":95,"filter":"raw","cat_ID":4,"category_count":95,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0}],"tag_info":[{"term_id":203,"name":"brand extension","slug":"brand-extension","term_group":0,"term_taxonomy_id":203,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":286,"name":"christian louboutin","slug":"christian-louboutin","term_group":0,"term_taxonomy_id":286,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":287,"name":"louboutin","slug":"louboutin","term_group":0,"term_taxonomy_id":287,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":288,"name":"nail polish","slug":"nail-polish","term_group":0,"term_taxonomy_id":288,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":5,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"predecessor-version":[{"id":10633,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/934\/revisions\/10633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/937"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=934"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}