{"id":795,"date":"2014-07-15T16:14:05","date_gmt":"2014-07-15T16:14:05","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=795"},"modified":"2014-07-15T18:10:33","modified_gmt":"2014-07-15T18:10:33","slug":"new-services-logo-brand-identity-leading-employment-website-monster-com","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/","title":{"rendered":"New services, logo and brand identity for leading employment website Monster.com"},"content":{"rendered":"<p><strong>On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin\u00ae\u00a0by Monster and Monster\u00ae\u00a0Twitter Cards, as well as a new communications platform called Monster Talent CRM. To mark these major changes in its services, Monster unveiled a new brand identity, in accordance with its renewed mission of connecting people and jobs everywhere.<\/strong><\/p>\n<h1>1) The new services offered by Monster:<\/h1>\n<blockquote><p>\u201cMonster fundamentally altered the way jobs and candidates connect, and today we are launching several new products that will give recruiters new ways to connect with the talent they are looking for now,\u201d said Sal Iannuzzi, chairman, president and chief executive officer of Monster Worldwide.<\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#TalentBin_by_Monster\" >TalentBin by Monster:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#Monster_Twitter_Cards\" >Monster Twitter Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#Monster_Talent_CRM\" >Monster Talent CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#The_challenge\" >The challenge:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#The_strategy\" >The strategy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/07\/new-services-logo-brand-identity-leading-employment-website-monster-com\/#The_results\" >The results:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"TalentBin_by_Monster\"><\/span>TalentBin by Monster:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This service aims to become the world\u2019s largest passive candidate database, by harnessing the vast amount of professionally relevant information that people share across the social media platforms. With this service, companies can find candidates where they live online based on their real interests and actions. <a href=\"https:\/\/www.talentbin.com\/\"><span style=\"text-decoration: underline;\">Click here for more information<\/span><span style=\"text-decoration: underline;\">.\u00a0<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monster_Twitter_Cards\"><\/span>Monster Twitter Cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These automated job offer tweets appear on an employer\u2019s Twitter page, in the form of \u201cTwitter Cards\u201d that include their logo or an image of their choice, a job title, the company name, a brief description as well as a link to their Monster job ad. As an option, salary and location information can also be included. <a href=\"https:\/\/hiring.monster.com\/recruitment\/twitter-cards.aspx\"><span style=\"text-decoration: underline;\">Click here for more information<\/span><\/a><span style=\"text-decoration: underline;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monster_Talent_CRM\"><\/span>Monster Talent CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With Monster Talent CRM, employers can launch an email campaign with custom messages to job seekers. The service allows them to search and correspond with top talent from Monster\u2019s expansive talent database. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hiring.monster.com\/recruitment\/talent-crm.aspx\">Click here for more information<\/a><\/span>.<\/p>\n<h1>2) The New Brand\u00a0Strategy<\/h1>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/monster_flag_animation_003_lowRes.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-811\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/monster_flag_animation_003_lowRes.gif\" alt=\"monster_flag_animation_003_lowRes\" width=\"700\" height=\"492\" \/><\/a><\/p>\n<p>In order to promote Monster\u2019s new expanded ability to connect employers and candidates together, the company wanted to refresh its brand identity along with the concept of \u201cFind Better\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_challenge\"><\/span>The challenge:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monster, the pioneer in online job and recruiting business wanted to rebuild their business model in order to elevate the company beyond their reputation as \u201cthe word\u2019s largest job board\u201d. The business indeed possesses a vast portfolio of offerings, web properties and a specific approach to sales and customer relationships.<\/p>\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-1051644690\"><div id=\"thebr-2433685453\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/brand-improvement-mini-course?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=mini_course_articles&#038;utm_content=green\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" alt=\"mini-course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2><span class=\"ez-toc-section\" id=\"The_strategy\"><\/span>The strategy:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The leading employment website hired\u00a0global strategic branding\u00a0firm <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.siegelgale.com\/\">Siegel+Gale<\/a><\/span> to achieve this goal. Together, they designed a refreshed brand identity and developed a new brand strategy for the company<\/p>\n<ul>\n<li>\n<h3>Brand promise<\/h3>\n<\/li>\n<\/ul>\n<p>The rebranding of Monster begins with a new brand promise: the powerful idea of \u201cFind Better\u201d. The strategy consists in focusing on the word \u201cbetter\u201d more than on act of \u201csearching\u201d. Monster\u2019s main goal is to empower people to strive for improving their lives through work. <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-807 size-medium\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-300x233.jpg\" alt=\"10_Monster_Ipad_TWITTER\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-300x233.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-768x598.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-380x296.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-800x622.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>\n<h3>Brand vision<\/h3>\n<\/li>\n<\/ul>\n<p>The company\u2019s new vision has been built on the brand promise and is about \u201cconnecting the world\u2019s jobs to people everywhere\u201d.<\/p>\n<ul>\n<li>\n<h3>Brand architecture<\/h3>\n<\/li>\n<\/ul>\n<blockquote><p>&#8220;The product portfolio was thousands upon\u00a0thousands of products with every possible feature and add-on being a discrete offering&#8221;, explained Daniel Katz Golden, \u00a0<span class=\"s1\">Strategy Director at\u00a0Siegel+Gale.<br \/>\n<\/span><\/p>\n<p>&#8220;No one in the company truly understood everything that Monster sold and was ultimately\u00a0hindering\u00a0the\u00a0relationship between Monster and their employer customers\u00a0which\u00a0had\u00a0become\u00a0extremely transactional. \u00a0The conversation between Monster&#8217;s sales force and their customers\u00a0became &#8216;what can\u00a0I\u00a0do to put you in a job posting today?&#8217; instead of setting up the consultative approach that was required of their new\u00a0business\u00a0model&#8221;.<\/p><\/blockquote>\n<p>Siegel+Gale rebuilt Monster\u2019s brand architecture to focus on their three core capabilities: Reach, Connections and Solutions.\u00a0<a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-814 size-medium\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture-300x170.jpg\" alt=\"Monster_architecture\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture-300x170.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture-295x167.jpg 295w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture-290x164.jpg 290w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_architecture.jpg 644w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The branding firm radically simplified Monster\u2019s product portfolio and came up with an entirely new visual identity that brought the company\u2019s B2B and B2C businesses more in line. Siegel+Gale used the brand\u00a0architecture to refocus the conversation around capabilities instead of individual offerings, and radically simplified Monster&#8217;s\u00a0product architecture so that the brand\u00a0\u00a0moved from selling thousands of different product and\u00a0services\u00a0to a new product and services list of less than 100.<\/p>\n<ul>\n<li>\n<h3>Brand visual identity<\/h3>\n<\/li>\n<\/ul>\n<p>Branding firm Siegel+Gale came up with a new logo and visual identity that refreshes the brand and distinguishes Monster from its competitors. The new logo represents a flag, which is the symbol of the individual achievement of finding better:<\/p>\n<blockquote><p>\u201cThe purple flag is unique to Monster in a space that is populated by very cold identities, the flag adds warmth and humanity and is unique as no country in the world uses a purple flag\u201d, explains the branding firm. \u201cThe purple color historically used to come from sea snails making it very hard to come by, and as such, only royals used this color.\u00a0The flag and the visual identity will inform and inspire Monster&#8217;s new suite of products\u201d.<\/p><\/blockquote>\n<figure id=\"attachment_812\" aria-describedby=\"caption-attachment-812\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_logo_before_after_redesign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-812 size-large\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/Monster_logo_before_after_redesign-1024x347.jpg\" alt=\"Monster_logo_before_after_redesign\" width=\"1024\" height=\"347\" \/><\/a><figcaption id=\"caption-attachment-812\" class=\"wp-caption-text\">Monster&#8217;s logo before and after the redesign<\/figcaption><\/figure>\n<p>The new typography used for the logo presents bold letters and uppercases which highlight the idea of strength and determination. The brand name comes along with the new brand motto, \u201cFind Better\u201d, which reaffirms the new brand positioning in the workplace market. <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/12_Monster_Stationary.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-809\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/12_Monster_Stationary-1024x662.jpg\" alt=\"12_Monster_Stationary\" width=\"1024\" height=\"662\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-808\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France.jpg\" alt=\"11_Monster_France\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France-300x225.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France-106x80.jpg 106w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France-295x221.jpg 295w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/11_Monster_France-290x217.jpg 290w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-807\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER.jpg\" alt=\"10_Monster_Ipad_TWITTER\" width=\"1000\" height=\"778\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-300x233.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-768x598.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-380x296.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/10_Monster_Ipad_TWITTER-800x622.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-806\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications.jpg\" alt=\"9_monster_publications\" width=\"1000\" height=\"647\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications-300x194.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications-768x497.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications-380x246.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/9_monster_publications-800x518.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-805\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner.jpg\" alt=\"8_Monster_Banner\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-300x225.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-768x576.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-200x150.jpg 200w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-260x195.jpg 260w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-380x285.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/8_Monster_Banner-800x600.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-804\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster.jpg\" alt=\"7_Monster_Poster\" width=\"1000\" height=\"706\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster-300x212.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster-768x542.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster-380x268.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/7_Monster_Poster-800x565.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-803\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01.jpg\" alt=\"6_Monster_Android_icon_01\" width=\"1000\" height=\"682\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01-300x205.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01-768x524.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01-380x259.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/6_Monster_Android_icon_01-800x546.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-802\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard.jpg\" alt=\"5_Monster_billboard\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard-300x200.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard-768x512.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard-380x253.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/5_Monster_billboard-800x534.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-801\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus.jpg\" alt=\"4_Monster_Ipad_googleplus\" width=\"1000\" height=\"778\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus-300x233.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus-768x598.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus-380x296.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/4_Monster_Ipad_googleplus-800x622.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-800\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine.jpg\" alt=\"3_Monster_Magazine\" width=\"1000\" height=\"915\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine-300x275.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine-768x703.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine-380x348.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/3_Monster_Magazine-800x732.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-799\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01.jpg\" alt=\"2_Monster_Taxi_01\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01.jpg 1000w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01-300x200.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01-768x512.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01-380x253.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/2_Monster_Taxi_01-800x534.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<div class=\"thebr-posts-middle-2\" style=\"text-align: center;\" id=\"thebr-1889907780\"><div id=\"thebr-3430474399\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2><span class=\"ez-toc-section\" id=\"The_results\"><\/span>The results:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rebrand strategy is an ongoing\u00a0project and further results will be visible in the near future.<\/p>\n<blockquote><p>&#8220;Right\u00a0now\u00a0Monster are\u00a0rolling out the new brand but it should ultimately affect a wide variety of touchpoints \u2013 how they organize their website, develop collateral, initiate sales conversations, organize their messaging, etc&#8221;, explained\u00a0Daniel Katz Golden.<\/p>\n<p>&#8220;Another thing that changed as a result of the new brand architecture was that Monster got rid of branded product offerings. \u00a0No more products with their own logos, fanciful names, etc. \u00a0The focus of\u00a0the\u00a0story was how Monster has\u00a0the Reach, Connections and Solutions to help you on your quest for better&#8221;.<\/p><\/blockquote>\n<p><em><strong>References:\u00a0<\/strong>Direct information from global strategic branding\u00a0firm<a href=\"https:\/\/www.siegelgale.com\/\">\u00a0Siegel+Gale<\/a>, <a href=\"https:\/\/www.about-monster.com\/content\/monster-announces-commercial-availability-new-social-recruiting-and-communications-products-\">Monster Press Release<\/a><\/em><br \/>\n<em><strong>Pictures:\u00a0<\/strong>Provided by <a href=\"https:\/\/www.siegelgale.com\/\">Siegel+Gale<\/a>\u00a0and from <a href=\"https:\/\/www.socialtalent.co\/blog\/recruitment-news-7th-july-2014-2\">Social Talent<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin\u00ae\u00a0by Monster and Monster\u00ae\u00a0Twitter Cards,&hellip;\n","protected":false},"author":2,"featured_media":798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin\u00ae by Monster and Monster\u00ae Twitter Cards, as well as a new communications platform called Monster Talent CRM. To mark these major changes in its services, Monster unveiled a new brand identity, in accordance with its renewed mission of connecting people and jobs everywhere.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[207,11,2,4,240],"tags":[13,93,270,14,269,189,272,271,190],"ppma_author":[742],"class_list":{"0":"post-795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-strategy","8":"category-case-studies","9":"category-logo-design","10":"category-news","11":"category-rebrand","12":"tag-branding","13":"tag-case-study","14":"tag-global","15":"tag-logo","16":"tag-monster","17":"tag-rebrand","18":"tag-services","19":"tag-siegelgale","20":"tag-visual-identity","21":"cs-entry","22":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":207,"label":"Brand Strategy"},{"value":11,"label":"Case Studies"},{"value":2,"label":"Logo"},{"value":4,"label":"News"},{"value":240,"label":"Rebrand"}],"post_tag":[{"value":13,"label":"branding"},{"value":93,"label":"case study"},{"value":270,"label":"global"},{"value":14,"label":"logo"},{"value":269,"label":"monster"},{"value":189,"label":"rebrand"},{"value":272,"label":"services"},{"value":271,"label":"siegel+gale"},{"value":190,"label":"visual identity"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/07\/1_Monster_Logo_01.jpg",1000,647,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":2,"category_info":[{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":11,"name":"Case Studies","slug":"case-studies","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!","parent":0,"count":37,"filter":"raw","cat_ID":11,"category_count":37,"category_description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. 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