Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to names, campaigns, and visuals deemed overtly insensitive. <\/p>\n\n\n\n
In light of the powerful movement to abolish racism in all forms, many companies are finally listening to audiences and have decided to evolve their product names and visual branding.<\/p>\n\n\n\n
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Cream of Wheat, Washington Redskins, and the Dixie Chicks are a few brands that have received an overwhelming amount of criticism for having names, logos, and images rooted in racial stereotypes and insensitivities. <\/p>\n\n\n\n
The feedback has prompted companies to recognize concerns and make active changes to their overall branding. Times have changed, and evolving your brand for a modern audience is the right thing to do. Additionally, failure to listen to audiences may permanently damage your brand. In fact, according to a study by Harris Interactive<\/a>, 35 percent of consumers will not purchase from a brand that releases an offensive ad. <\/p>\n\n\n\n Brands are not siloed from the world around them and instead must adapt to our continuously evolving culture.<\/p>\n\n\n\n Table of Contents<\/p>\n<\/span><\/div>\n