{"id":4026,"date":"2020-02-25T23:47:15","date_gmt":"2020-02-25T23:47:15","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=4026"},"modified":"2024-06-22T12:54:05","modified_gmt":"2024-06-22T12:54:05","slug":"how-brand-podcast-la-poudre-case-study","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2020\/02\/how-brand-podcast-la-poudre-case-study\/","title":{"rendered":"How To Brand a Podcast &#8211;  &#8220;La Poudre&#8221; Case Study"},"content":{"rendered":"\n<p>It\u2019s no secret that podcasts are gaining in popularity these days and are one of today\u2019s trending media platforms. But just like magazines, TV shows, or companies, podcasts should have a specific branding strategy to differentiate themselves from the competition, create a unique universe, and attract new audiences.<\/p>\n\n\n\n<p>This branding case study is featuring the example of <a href=\"https:\/\/www.nouvellesecoutes.fr\/la-poudre\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>La Poudre,<\/em><\/a> a French feminist podcast by journalist Lauren Bastide, produced by the podcast studio Nouvelles \u00c9coutes. In this case study, we will specifically talk about brand purpose, brand values, naming, audio identity, visual identity, and brand communication strategy.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2020\/02\/how-brand-podcast-la-poudre-case-study\/#What_is_a_podcast\" >What is a podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2020\/02\/how-brand-podcast-la-poudre-case-study\/#What_is_special_about_creating_a_brand_strategy_for_a_podcast\" >What is special about creating a brand strategy for a podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2020\/02\/how-brand-podcast-la-poudre-case-study\/#La_Poudre_brand_strategy_%E2%80%93_our_analysis\" >La Poudre brand strategy &#8211; our analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2020\/02\/how-brand-podcast-la-poudre-case-study\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-a-podcast\"><span class=\"ez-toc-section\" id=\"What_is_a_podcast\"><\/span>What is a podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A podcast is a series of episodic audio files that users can listen to via streaming platforms such as iTunes, SoundCloud, Spotify, and other podcast sites and apps. Podcasts share aspects with traditional radio programs but are different in their distribution model: internet stored files vs. radio diffusion. A podcast episode usually has a length of around 20 minutes. However, some podcasts can last between one to two hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-special-about-creating-a-brand-strategy-for-a-podcast\"><span class=\"ez-toc-section\" id=\"What_is_special_about_creating_a_brand_strategy_for_a_podcast\"><\/span>What is special about creating a brand strategy for a podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What makes podcasts interesting in terms of branding is the fact that they allow brands and independent hosts to deeply connect with a targeted audience via intimate conversations and stories.<\/p>\n\n\n\n<p>However, since they have an audio format, it can be more challenging to create a strong brand identity for a specific podcast. People are indeed more used to working on visual brand identities, forgetting that the audio aspect of brands can be extremely powerful. They can also create deep connections between individuals.<\/p>\n\n\n\n<p>Let&#8217;s now have a look at how the team behind <em>La Poudre<\/em> managed to create a consistent and powerful brand strategy for their podcast!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-poudre-brand-strategy-our-analysis\"><span class=\"ez-toc-section\" id=\"La_Poudre_brand_strategy_%E2%80%93_our_analysis\"><\/span><em>La Poudre<\/em> brand strategy &#8211; our analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-full wp-image-4036\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"908\" src=\"\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3.jpeg\" alt=\"\" class=\"wp-image-4036\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3.jpeg 1900w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-300x143.jpeg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-1024x489.jpeg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-768x367.jpeg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-1536x734.jpeg 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-380x182.jpeg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-800x382.jpeg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_3-1160x554.jpeg 1160w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><figcaption>Credit: www.medium.com<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-purpose-and-values\">Brand purpose and values<\/h3>\n\n\n\n<p><em>La Poudre<\/em> is a feminist podcast where Lauren Bastide receives an inspiring woman, artist, activist, or politician for an intimate and deep conversation.<\/p>\n\n\n\n<p>It was founded in 2016, with the <strong>purpose<\/strong> of offering a safe space for women to speak and share their ideas without taboos.<\/p>\n\n\n\n<p>Based on the information available online and on the episodes, we can deduct that the main <strong>values<\/strong> of <em>La Poudre<\/em> are: respect, gender equality, freedom of speech, and education.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-identity-strategy\">Brand identity strategy<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"naming\">Naming<\/h4>\n\n\n\n<p>The name <em>La Poudre<\/em> means <em>The Powder<\/em> in French. In each episode, hostess Lauren Bastide likes to ask her guests what this word means to them. The answers provided are as diverse as they are interesting: make-up powder, the powder related to explosions, magic dust, just to name a few.<\/p>\n\n\n\n<p>Choosing a name that can evoke different concepts is an interesting move. The audience can identify itself with its own vision of the podcast name and of feminism in general.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"audio-brand-identity\">Audio brand identity<\/h4>\n\n\n\n<p>The audio branding strategy is mainly based on a famous jingle composed of music and powerful feminine voices with a vintage twist. It directly makes people dive into <em>La Poudre&#8217;<\/em>s world and allows them to connect with the universe created by the hostess and her guests.<\/p>\n\n\n\n<p>The jingle is also a powerful way to express the brand&#8217;s personality. It uses a mix of catchy melodies and recordings of feminine activist voices, evoking courage, strength, and a willingness to move forward.<\/p>\n\n\n\n<p>Click <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/%C3%A9pisode-1-rebecca-zlotowski\/id1172772210?i=1000378451504\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a> to hear the jingle (as of 0:58 minutes for episode 1).<\/p>\n\n\n\n<p>Another important factor of <em>La Poudre<\/em>&#8216;s credibility is the tone of voice used by the hostess of the podcast. Lauren Bastide&#8217;s soft and benevolent voice also helps create a secure and intimate environment for women to share ideas &#8211; aligned with the purpose of the podcast.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand-visual-identity\">Brand visual identity<\/h4>\n\n\n\n<div class=\"wp-block-image wp-image-4029\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1.jpeg\" alt=\"\" class=\"wp-image-4029\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1.jpeg 1500w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-300x300.jpeg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-1024x1024.jpeg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-150x150.jpeg 150w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-768x768.jpeg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-80x80.jpeg 80w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-110x110.jpeg 110w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-380x380.jpeg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-800x800.jpeg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_1-1160x1160.jpeg 1160w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption>Credits: www.nouvellesecoutes.fr<\/figcaption><\/figure><\/div>\n\n\n\n<p>To make the podcast brand image attractive to listeners it is important to maintain coherence between audio and visual communications.<\/p>\n\n\n\n<p>In terms of the visual identity, the font used for the logo fits the style of the illustration that represents the podcast. <em>La Poudre<\/em>&#8216;s illustration of a woman on a pale pink background also perfectly matches the brand&#8217;s values and audio attributes. It is easily identifiable on podcast platforms.<\/p>\n\n\n\n<p>On <a href=\"https:\/\/www.instagram.com\/lapoudretv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>, <em>La Poudre<\/em> uses the same font and pale pink color combined with backstage pictures in black and white, making the visual identity coherent across platforms.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" data-id=\"8431\" src=\"\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-1024x674.png\" alt=\"la poudre instagram\" class=\"wp-image-8431\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-1024x674.png 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-300x197.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-768x506.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-380x250.png 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-800x527.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38-1160x764.png 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.38.png 1516w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\/image<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"982\" data-id=\"8432\" src=\"\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16.png\" alt=\"la poudre instagram\" class=\"wp-image-8432\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16.png 1508w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-300x195.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-1024x667.png 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-768x500.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-380x247.png 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-800x521.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2022-03-09-at-12.08.16-1160x755.png 1160w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The visual identity is also 100% aligned with the podcast studio <em>Nouvelles \u00c9coutes&#8217;<\/em> brand architecture: almost all podcasts from this studio share a similar visual identity (same font + illustrations on a colored background). This is a very smart decision as it allows the audience to easily recognize other podcasts produced by the studio and communicate a professional image to the public.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-4033 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"549\" src=\"\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_2.png\" alt=\"\" class=\"wp-image-4033\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_2.png 630w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_2-300x261.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/thebrandingjournal_lapoudre_2-380x331.png 380w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption>Credits: www.nouvellesecoutes.fr<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-communication-strategy\">Brand communication strategy<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"audio-as-the-main-format\">Audio as the main format<\/h4>\n\n\n\n<p>As stated above, a podcast allows one to deeply connect with targeted audiences via intimate conversations and stories. The audio format allows producers to share emotions in a unique way, by only focusing on voices, sounds but also on silence.<\/p>\n\n\n\n<p>Choosing to communicate via a podcast is also a way of freeing the guests from having a camera pointed at them and therefore provides more comfort and ease during the interviews. The podcast format is therefore fully aligned with <em>La Poudre<\/em>&#8216;s purpose of offering a safe place for women to speak freely.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;It&#8217;s my desire as a journalist that led me to produce podcasts. I was very quickly seduced by the possibility that this format brings to listen to a speech over a long period of time. It allows the words of the women I interview to unfold in depth and nuance, without being edited or cut. It is a freedom that is not found in any other medium. When you work for a print media, you are obliged to make a selection of what you say. Whereas in a podcast, you have the possibility of providing in-depth, precise testimonies&#8221; explains Lauren Bastide in an interview on <a href=\"https:\/\/www.50-50magazine.fr\/2020\/01\/30\/lauren-bastide-creatrice-du-podcast-la-poudre\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50-50 Magazine<\/a> (extract translated from French to English).<\/p><\/blockquote>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-3392530799\"><div id=\"thebr-1429153180\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h4 class=\"wp-block-heading\" id=\"authentic-content\">Authentic content<\/h4>\n\n\n\n<p><em>La Poudre<\/em> podcast focuses on providing informative and authentic content. The interviews of women are long, allowing sufficient time to discuss important topics around women and feminism in a non-judgemental way. The guests are never interrupted and have the freedom to express their feelings and ideas.<\/p>\n\n\n\n<p>This probably contributed to the growing success of <em>La Poudre<\/em>. The Podcast often appears within the Top 5 French podcasts on iTunes and their Instagram now counts more than 56,000 followers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>La Poudre&#8217;<\/em>s brand strategy is consistent across different communication touchpoints with the audience. The chosen name, audio, and visual elements perfectly reflect the brand&#8217;s identity. They have contributed to the creation of a unique experience for the audience, making the community grow and engaged over the years.<\/p>\n\n\n\n<p>This is a clear example of how a well-thought-out brand strategy can create a unique and consistent podcast experience. It does not only allow the podcast to attract and retain audiences but also contributes to the creation of a world that listeners want to be part of.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s no secret that podcasts are gaining in popularity these days and are one of today\u2019s trending media&hellip;\n","protected":false},"author":2,"featured_media":4816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Learn more about the branding strategy for French podcast La Poudre. The case study also includes interesting insights about audio branding.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[490,207,487,3,11],"tags":[],"ppma_author":[742],"class_list":{"0":"post-4026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-identity","8":"category-brand-strategy","9":"category-brand-visual-identity","10":"category-brands","11":"category-case-studies","12":"cs-entry","13":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":490,"label":"Brand Identity"},{"value":207,"label":"Brand Strategy"},{"value":487,"label":"Brand Visual Identity"},{"value":3,"label":"Branding"},{"value":11,"label":"Case Studies"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2020\/02\/La-Poudre-Interview.jpg",800,534,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":1,"category_info":[{"term_id":490,"name":"Brand Identity","slug":"brand-identity","term_group":0,"term_taxonomy_id":490,"taxonomy":"category","description":"","parent":207,"count":26,"filter":"raw","cat_ID":490,"category_count":26,"category_description":"","cat_name":"Brand Identity","category_nicename":"brand-identity","category_parent":207},{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":487,"name":"Brand Visual Identity","slug":"brand-visual-identity","term_group":0,"term_taxonomy_id":487,"taxonomy":"category","description":"","parent":490,"count":26,"filter":"raw","cat_ID":487,"category_count":26,"category_description":"","cat_name":"Brand Visual Identity","category_nicename":"brand-visual-identity","category_parent":490},{"term_id":3,"name":"Branding","slug":"brands","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":3,"category_count":40,"category_description":"","cat_name":"Branding","category_nicename":"brands","category_parent":0},{"term_id":11,"name":"Case Studies","slug":"case-studies","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!","parent":0,"count":37,"filter":"raw","cat_ID":11,"category_count":37,"category_description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!","cat_name":"Case Studies","category_nicename":"case-studies","category_parent":0}],"tag_info":false,"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/4026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=4026"}],"version-history":[{"count":25,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/4026\/revisions"}],"predecessor-version":[{"id":8433,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/4026\/revisions\/8433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/4816"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=4026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=4026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=4026"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=4026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}