{"id":3901,"date":"2019-02-10T23:16:10","date_gmt":"2019-02-10T23:16:10","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=3901"},"modified":"2025-02-19T11:41:59","modified_gmt":"2025-02-19T11:41:59","slug":"top-branding-books","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/","title":{"rendered":"Top Branding Books [2025]"},"content":{"rendered":"\n<p class=\"has-theme-palette-3-color has-text-color has-background\" style=\"background-color:#f0f2f6;font-size:15px\"><strong>Disclosure<\/strong><br \/>We participate in affiliate programs and receive a small commission on purchases made through the links in this article. This doesn&#8217;t affect the sales price that the course providers charge when you purchase on their platform. Thanks for your support!<\/p>\n\n\n\n<p>Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! <\/p>\n\n\n\n<p>The list includes books on strategic branding and the different sub-areas of branding, such as brand purpose, brand positioning, or visual identity design. While providing many practical tips, they will, above all, offer you a solid understanding of the fundamentals of branding.<\/p>\n\n\n\n<p>The selection will evolve, so we would love your suggestions in the comments below.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Brand_Architecture\" >Brand Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Brand_Communications\" >Brand Communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Brand_Identity\" >Brand Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Brand_Positioning\" >Brand Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Brand_Purpose\" >Brand Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Branding_Strategy\" >Branding Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Luxury_Branding\" >Luxury Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Naming\" >Naming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Packaging_Design\" >Packaging Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thebrandingjournal.com\/2019\/02\/top-branding-books\/#Visual_Identity_Design\" >Visual Identity Design<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"brand-architecture-book\"><span class=\"ez-toc-section\" id=\"Brand_Architecture\"><\/span>Brand Architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Brand Portfolio Strategy<\/h3>\n\n\n\n<p><strong>Author: <\/strong>David Aaker<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.amazon.com\/Brand-Portfolio-Strategy-Relevance-Differentiation\/dp\/0743249380?&amp;linkCode=ll1&amp;tag=thebrandin07f-20&amp;linkId=e0a60cd609dc9b111a840370c24d177d&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"300\" src=\"\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-197x300.jpg\" alt=\"brand portfolio strategy aaker\" class=\"wp-image-157077\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-197x300.jpg 197w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-672x1024.jpg 672w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-768x1170.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-1009x1536.jpg 1009w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-scaled.jpg 1345w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-380x579.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-800x1218.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-1160x1767.jpg 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-760x1157.jpg 760w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/brand-portfolio-strategy-aaker-394x600.jpg 394w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n\n<p><em>Brand Portfolio Strategy<\/em> is a very insightful book for people managing large brands that include respective sub-brands or brand extensions. David Aaker explains in detail the scope, roles, and interconnections of portfolio brands and where they sit in a company&#8217;s <a href=\"https:\/\/www.thebrandingjournal.com\/2022\/01\/brand-architecture\/\" data-type=\"post\" data-id=\"8017\">brand architecture<\/a>. As with many of Aaker&#8217;s books, the writing style is relatively academic, but it will allow you to learn a lot of valid and applicable principles in brand management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-communication-book\"><span class=\"ez-toc-section\" id=\"Brand_Communications\"><\/span>Brand Communications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Story Brand<\/h3>\n\n\n\n<p><strong>Author: <\/strong>Donald Miller<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Building a StoryBrand: Clarify Your Message So Customers Will Listen\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_e626PbW9Fgip8P&#038;asin=0718033329&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If you are not sure how to explain to your potential customers what your company does and\/or what products and services it has to offer, then <em>Building a Story Brand<\/em> is just right for you. Donald Miller will teach you how to communicate your brand with perfect clarity. In particular, the book stresses the importance of clarifying your message so that people can understand you and hear you &#8211; but also the importance of portraying the customer as the hero of the story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Identity\"><\/span>Brand Identity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Designing Brand Identity: An Essential Guide for the Whole Branding Team<\/h3>\n\n\n\n<p><strong>Authors: <\/strong>Alina Wheeler &amp; Rob Meyerson\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=kpd&#038;ref_=k4w_oembed_eMponRe9LgeW4X&#038;asin=1119984815&#038;tag=kpembed-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Designing Brand Identity<\/em> is a must-read if you&#8217;re interested in brand identity and strategy. This book is an excellent introduction to branding for business owners and marketers and delivers comprehensive best practices and strategy processes. The layout is clear and easy to understand. It covers the fundamentals of branding and includes unique insights from several branding authorities and experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Archetypes in Branding: A Toolkit for Creatives and Strategists<\/h3>\n\n\n\n<p><strong>Authors:<\/strong> Margaret Hartwell &amp; Joshua C. Chen<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Archetypes in Branding: A Toolkit for Creatives and Strategists\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_HIbwxaKoxbhGC2&#038;asin=1440308187&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Archetypes in Branding<\/em> is an excellent resource for anyone looking to improve their branding strategies. It takes complex ideas and makes them easy to understand and engaging. The toolkit features a unique mix of a card deck and a detailed guide, which helps you explore and apply brand archetypes effectively. Plus, the hands-on experience of using the cards makes it a fun and visually appealing way to identify and refine your brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-positioning-book\"><span class=\"ez-toc-section\" id=\"Brand_Positioning\"><\/span>Brand Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"title\"><span id=\"productTitle\">Positioning: The Battle for Your Mind<\/span><\/h3>\n\n\n\n<p><strong>Authors: <\/strong>Al Ries &amp; Jack Trout<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Positioning: The Battle for Your Mind\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_JID6C9FII4dRyY&#038;asin=0071373586&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Positioning: The Battle for Your Mind<\/em> is a great book for people who wish to understand <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/11\/brand-positioning-definition\/\" data-type=\"post\" data-id=\"3197\">the concept of brand positioning<\/a> better and for those trying to stand out from the crowd. It is a classic book on product positioning, a term that gets used a lot in the field of marketing but is not always easy to understand.&nbsp;Although already published in 2001, the book still provides an excellent framework for creating branding strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-purpose-book\"><span class=\"ez-toc-section\" id=\"Brand_Purpose\"><\/span>Brand Purpose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit<\/h3>\n\n\n\n<p><strong>Author: <\/strong>Anne Bahr Thompson<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_qs96g4WaxCkjWj&#038;asin=0814438393&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Well-researched and easy to read, <em>Do Good <\/em>provides many insights, examples, and practical tips for creating brands with a solid purpose. We recommend this book to entrepreneurs or brand managers who are wondering how they can make their products and services more meaningful to consumers while still turning a profit. If you&#8217;re interested in this topic, we suggest you have a look at our <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/brand-purpose\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand purpose<\/a> and <a href=\"https:\/\/www.thebrandingjournal.com\/2018\/02\/ethical-branding-guide\/\">ethical branding<\/a> articles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branding_Strategy\"><\/span>Branding Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Brands<\/h3>\n\n\n\n<p><strong>Author: <\/strong>David Aaker<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Building Strong Brands\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_50aUuOxs5rcVgr&#038;asin=002900151X&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/2024\/05\/branding-fundamentals-scholars-reading-first\/\" data-type=\"post\" data-id=\"27578\">David Aaker is a pioneer in the world of branding<\/a>. <em>Building Strong Brands<\/em> is a classic in the branding and marketing academic literature and an excellent in-depth approach to the different branding concepts. It is written in an academic style but offers excellent basic principles you can apply to improve your brand. We recommend this book to everyone involved in marketing and branding. It is not the most recent book from this author. However, we believe it is the best book to explain all the branding concepts that are sometimes complicated to understand, as he also uses real-life examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Brand Management: Building, Measuring, and Managing Brand Equity<\/h3>\n\n\n\n<p><strong>Authors: <\/strong>Kevin Lane Keller &amp; Vanitha Swaminathan<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_7eqtJb659cdqA9&#038;asin=1292314966&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This new edition of <em>Strategic Brand Management<\/em> is another classic book and go-to reference in the field of branding. The book refreshes the different concepts related to brand management and explains how they can be applied to your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/2024\/05\/branding-fundamentals-scholars-reading-first\/\" data-type=\"post\" data-id=\"27578\">Kevin Lane Keller is an international expert<\/a> in the field of branding and brand management. Vanitha Swaminathan is a professor who has published in various academic management and marketing journals and has extensive experience in the field of marketing and branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The New Strategic Brand Management &#8211; Advanced Insights &amp; Strategic Thinking<\/h3>\n\n\n\n<p><strong>Author: <\/strong>Jean-No\u00ebl Kapferer<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating &amp; Sustaining Brand Equity)\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_DekqG4xfKJhUKq&#038;asin=0749465158&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/2024\/05\/branding-fundamentals-scholars-reading-first\/\" data-type=\"post\" data-id=\"27578\">Jean-No\u00ebl Kapferer is an internationally renowned brand expert<\/a>. He is known for his expertise in brand identity, strategic management, architecture, and, more recently, the management of prestige and luxury brands.<\/p>\n\n\n\n<p><em>The New Strategic Brand Management<\/em> is a classic academic book in the field of branding. In our opinion, it is the best one to understand the fundamentals of strategic brand management. We highly recommend you read it if you work in the field of marketing or brand management. It is also perfect for university students who want to understand the different concepts and strategies related to branding and brand management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"luxury-branding-book\"><span class=\"ez-toc-section\" id=\"Luxury_Branding\"><\/span>Luxury Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Haute &#8216;Luxury&#8217; Branding: Professor&#8217;s Notes<\/h3>\n\n\n\n<p>Authors: Philippe Mihailovich &amp; Caroline Taylor<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Haute &#039;luxury&#039; branding: Professor&#039;s Notes\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_FMRiaaXb86doug&#038;asin=B08VM3RG82&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Haute Luxury Branding<\/em> starts with a straightforward, easy-to-grasp introduction to branding and its most essential concepts. Philippe Mihailovich and Caroline Taylor then provide unique strategic insights for luxury branding and reveal how true haute luxury artists and maisons differ from brands. <a href=\"https:\/\/www.thebrandingjournal.com\/2021\/04\/luxury-branding\/\" data-type=\"post\" data-id=\"6235\">Learn more about the author and the concept of luxury branding<\/a> in our interview with Philippe Mihailovich.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-naming-book\"><span class=\"ez-toc-section\" id=\"Naming\"><\/span>Naming<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hello, My Name Is Awesome<\/h3>\n\n\n\n<p><strong>Author: <\/strong>Alexandra Watkins<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hello, My Name Is Awesome: How to Create Brand Names That Stick\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_eKOx6Eqpdzi0sL&#038;asin=1626561869&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Hello, My Name Is Awesome<\/em> provides many concrete tips and ideas for creating powerful brand names. The author sums up everything you need to know to develop catchy brand names through very simple, actionable ideas. The book is a quick read, and we recommend it to anyone starting a new company or naming a new product\/service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"packaging-design-book\"><span class=\"ez-toc-section\" id=\"Packaging_Design\"><\/span>Packaging Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The Future of Packaging: From Linear to Circular<\/h3>\n\n\n\n<p><strong>Author: <\/strong>Tom Skazy<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Future of Packaging: From Linear to Circular\" type=\"text\/html\" width=\"1200\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_NK8Z7mHoL4cjgl&#038;asin=1523095504&#038;tag=thebrandin07f-20\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Often called &#8220;The Silent Salesman&#8221;, product packaging is a very important tool for branding strategies because it is often the only branding touchpoint with consumers in stores. However, single-use packaging tends to go directly to landfills (linear economy), which is a significant concern for ecologists. In his book, Tom Szaky paints a future of a circular economy limiting overconsumption and waste. <em>The Future of Packaging<\/em> is an excellent source of knowledge and inspiration for start-ups and larger established product companies. It guides designing our economy out of waste and into more sustainable brand innovation.<\/p>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-261724339\"><div id=\"thebr-875718677\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=course_articles&#038;utm_content=blue_arrow\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-300x250-1.gif\" type=\"image\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" type=\"image\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" alt=\"Course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\" id=\"brand-visual-identity-design-books\"><span class=\"ez-toc-section\" id=\"Visual_Identity_Design\"><\/span>Visual Identity Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Logo Design Love: A Guide to Creating Iconic Brand Identities<\/h3>\n\n\n\n<p><strong>Author: <\/strong>David Airey<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.amazon.com\/Logo-Design-Love-Creating-Identities\/dp\/0321985206?&amp;linkCode=ll1&amp;tag=thebrandin07f-20&amp;linkId=f2d0ae6c45bba6bed5cf9a321ad33b6d&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"300\" src=\"\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-233x300.jpg\" alt=\"logo design love airey\" class=\"wp-image-157076\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-233x300.jpg 233w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-768x987.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-380x488.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-760x977.jpg 760w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey-467x600.jpg 467w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/logo-design-love-airey.jpg 778w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/a><\/figure>\n\n\n\n<p>Another recommended resource for graphic designers and brand visual identity experts. <em>Logo Design Love<\/em> is full of insights for people who want to understand the process of logo design or for those who wish to deepen their knowledge further. The content is quick to read and easy to process. It features helpful design examples from real life, problems, and decisions you might face, as well as intelligent ideas and solutions to face those situations.<\/p>\n\n\n\n<p><em>Last Update: February 2025<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this&hellip;\n","protected":false},"author":2,"featured_media":3942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Discover our selection of top branding books! It includes books on branding strategy, brand positioning, architecture, naming, and visual identity design!","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[207],"tags":[],"ppma_author":[742],"class_list":{"0":"post-3901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-strategy","8":"cs-entry","9":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":207,"label":"Brand Strategy"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/02\/Branding-books.jpg",644,480,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":23,"category_info":[{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0}],"tag_info":false,"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":47,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"predecessor-version":[{"id":171894,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3901\/revisions\/171894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/3942"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=3901"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}