{"id":3872,"date":"2018-06-10T23:38:24","date_gmt":"2018-06-10T23:38:24","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=3872"},"modified":"2024-06-22T12:54:06","modified_gmt":"2024-06-22T12:54:06","slug":"visual-identity-layton-preparatory-school","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2018\/06\/visual-identity-layton-preparatory-school\/","title":{"rendered":"Brand Strategy &#038; Visual Identity for Layton Preparatory School in Nigeria"},"content":{"rendered":"\n<p>Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery\/educational sector in Nigeria &#8211; and needed a powerful brand strategy and visual identity to enter the market.<\/p>\n\n\n\n<p>The new brand strategy and visual identity were developed by\u00a0<a href=\"https:\/\/ellaecreative.com\/\">Ellae Creative Design Agency,<\/a>\u00a0a creative agency based in Nigeria.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2018\/06\/visual-identity-layton-preparatory-school\/#The_challenge\" >The challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2018\/06\/visual-identity-layton-preparatory-school\/#The_brand_strategy_and_visual_identity\" >The brand strategy and visual identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2018\/06\/visual-identity-layton-preparatory-school\/#The_results\" >The results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenge\"><\/span>The challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The educational sector is very competitive in Lagos, Nigeria. Layton Preparatory School needed to differentiate its offerings while emphasizing its unique positioning in its niche: cr\u00e8che and pre-school. The school needed a brand strategy that would bring their brand to life, but also make it appealing to both parents and small children.<\/p>\n\n\n\n<p>The Ellae Creative team aimed for a distinctive brand positioning that would emphasize its fun, warm and playful brand ethos but also its promise to parents to nurture children&#8217;s development through the early formative years. It became important also to develop a unique brand identity that would differentiate the school from its competitors.<\/p>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-1276911571\"><div id=\"thebr-1988464686\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_brand_strategy_and_visual_identity\"><\/span>The brand strategy and visual identity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first step in the development of this new brand strategy was to define the school\u2019s target audience, objectives, and concerns. The agency then constructed the Layton Preparatory School \u2018brand platform\u2019 through the integration of its brand promise, brand value proposition, and shared values.<\/p>\n\n\n\n<p>The brand essence was then extracted from the brand platform and a definitive positioning for the school was articulated. This formed the foundation of all the design and creative routes that were explored and presented.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3879 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-4.png\" alt=\"\" class=\"wp-image-3879\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-4.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-4-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-4-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The brand positioning of the school was further captured in its tagline, \u201cGrowing and Learning\u201d which was developed based on findings that the school programs were specifically designed to nurture and engage children throughout their development.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3881 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-6.png\" alt=\"\" class=\"wp-image-3881\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-6.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-6-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-6-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-3876 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-1.png\" alt=\"\" class=\"wp-image-3876\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-1.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-1-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-1-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-3878 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-3.png\" alt=\"\" class=\"wp-image-3878\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-3.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-3-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-3-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Once these elements were in place, Ellae then ideated and developed visual concepts including a logo, a color palette, custom typography, and brand illustrations that formed the new brand identity and captured the school\u2019s brand essence.<\/p>\n\n\n\n<p>The strategy for the visual identity was to develop a distinctive brand illustration set that would be playful, fun, and evoke feelings of warmth and comfort to young parents and their children.<\/p>\n\n\n\n<p>The use of illustrations allowed the team to create a special atmosphere full of life and positive energy through the use of animals, trees, and flower images. The illustrations contributed to the creation of a\u00a0special connection between the school and its clients (parents and their young kids).<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3883 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-8.png\" alt=\"\" class=\"wp-image-3883\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-8.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-8-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-8-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-3877 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-2.png\" alt=\"\" class=\"wp-image-3877\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-2.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-2-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-2-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-3880 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-5.png\" alt=\"\" class=\"wp-image-3880\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-5.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-5-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-5-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-3882 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-7.png\" alt=\"\" class=\"wp-image-3882\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-7.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-7-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-7-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The approved conceptual graphic identity was then refined and extended to include primary and secondary visual language, color palette, typography, layout, etc. These were applied to the different touchpoints of the brand with its customers. They were also extended across all the school&#8217;s graphic and digital applications including the school\u2019s stationery, editorial materials, signature style, vehicles, promotional elements, website look, and feel, among others.<\/p>\n\n\n\n<p>Finally, the agency prepared a brand guideline and implementation control manual in the form of a navigable PDF format, print brochure, and online e-resource (with controlled access).<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3884 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-9.png\" alt=\"\" class=\"wp-image-3884\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-9.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-9-300x212.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-9-380x268.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo Credit: Ellae Creative Design Agency. Available on <a href=\"https:\/\/www.behance.net\/gallery\/10794645\/Layton-Prep-School-Brand-Identity-Design\" target=\"_blank\" rel=\"noopener\">Behance<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"thebr-posts-middle-2\" style=\"text-align: center;\" id=\"thebr-3457634964\"><div id=\"thebr-2395119471\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=course_articles&#038;utm_content=blue_arrow\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-300x250-1.gif\" type=\"image\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" type=\"image\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" alt=\"Course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\" id=\"the-results\"><span class=\"ez-toc-section\" id=\"The_results\"><\/span>The results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The work for Layton Preparatory School was a&nbsp; success and received a lot of positive feedback from clients, stakeholders, and from the general public.<\/p>\n\n\n\n<p>After unveiling the new brand identity and applying it across the school\u2019s communication touchpoints, the school had an overwhelming number of admission inquiries for the new academic session.<\/p>\n","protected":false},"excerpt":{"rendered":"Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.&hellip;\n","protected":false},"author":2,"featured_media":3885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria","_seopress_titles_desc":"Learn about the branding strategy and visual identity designed for Layton Preparatory School in Nigeria. The brand needed a strategy to enter a very competitive market and did so with the power of illustrations.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[490,58,207,487,3,11],"tags":[],"ppma_author":[742],"class_list":{"0":"post-3872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-identity","8":"category-brand-positioning","9":"category-brand-strategy","10":"category-brand-visual-identity","11":"category-brands","12":"category-case-studies","13":"cs-entry","14":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":490,"label":"Brand Identity"},{"value":58,"label":"Brand Positioning"},{"value":207,"label":"Brand Strategy"},{"value":487,"label":"Brand Visual Identity"},{"value":3,"label":"Branding"},{"value":11,"label":"Case Studies"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2018\/06\/the-branding-journal-layton-visual-identity-10.png",600,423,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":2,"category_info":[{"term_id":490,"name":"Brand Identity","slug":"brand-identity","term_group":0,"term_taxonomy_id":490,"taxonomy":"category","description":"","parent":207,"count":26,"filter":"raw","cat_ID":490,"category_count":26,"category_description":"","cat_name":"Brand Identity","category_nicename":"brand-identity","category_parent":207},{"term_id":58,"name":"Brand Positioning","slug":"brand-positioning","term_group":0,"term_taxonomy_id":58,"taxonomy":"category","description":"","parent":207,"count":29,"filter":"raw","cat_ID":58,"category_count":29,"category_description":"","cat_name":"Brand Positioning","category_nicename":"brand-positioning","category_parent":207},{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":487,"name":"Brand Visual Identity","slug":"brand-visual-identity","term_group":0,"term_taxonomy_id":487,"taxonomy":"category","description":"","parent":490,"count":26,"filter":"raw","cat_ID":487,"category_count":26,"category_description":"","cat_name":"Brand Visual Identity","category_nicename":"brand-visual-identity","category_parent":490},{"term_id":3,"name":"Branding","slug":"brands","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":3,"category_count":40,"category_description":"","cat_name":"Branding","category_nicename":"brands","category_parent":0},{"term_id":11,"name":"Case Studies","slug":"case-studies","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!","parent":0,"count":37,"filter":"raw","cat_ID":11,"category_count":37,"category_description":"We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!","cat_name":"Case Studies","category_nicename":"case-studies","category_parent":0}],"tag_info":false,"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=3872"}],"version-history":[{"count":7,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3872\/revisions"}],"predecessor-version":[{"id":7739,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/3872\/revisions\/7739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/3885"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=3872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=3872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=3872"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=3872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}