The European Union faces several existential challenges. It\u2019s game time for the most successful \u2014 yet still fragile \u2014 international project in history. <\/p>\n\n\n\n
In this article I argue that to endure, prosper and accomplish ambitious integration objectives, the EU must also revisit its branding. Because collective action and true solidarity are impossible without shared emotions. I propose fostering love for \u2018Brand Europe\u2019 by creating Europe\u2019s first hero movie.<\/p>\n\n\n\n
And what better hero than Jean Monnet, a French cognac merchant, tireless adventurer, and the EU\u2019s charismatic founding father?<\/p>\n\n\n\n
Table of Contents<\/p>\n<\/span><\/div>\n