{"id":3103,"date":"2016-11-03T23:02:45","date_gmt":"2016-11-03T23:02:45","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=3103"},"modified":"2017-07-18T08:22:11","modified_gmt":"2017-07-18T08:22:11","slug":"absolut-rebrand-as-part-of-their-global-strategy","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/11\/absolut-rebrand-as-part-of-their-global-strategy\/","title":{"rendered":"Absolut Rebrand as Part of Their Global Strategy"},"content":{"rendered":"

The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them into an iconic brand \u00a0for the next generation of Absolut fans.<\/strong><\/em><\/p>\n

1) The Challenge<\/h1>\n

The challenge faced by Absolut was how they could make a bigger and bolder statement through their brand and communications.\u00a0 They needed to retain their existing customers but make their brand more appealing to a younger generation.\u00a0 The brand had to compete with the handcrafted spirits which the younger consumers are gravitating towards.<\/p>\n

Absolut could no longer rely on their current visual identity\u00a0to help them reach this new iconic status.\u00a0 In what Anna Kamjou, Global Director of Design Strategy at The Absolut Company commented in Ad Week, it\u2019s about how a \u201chuge company can romance its audience with design. wmi provider host windows 10<\/a>\u00a0And how Absolut strives to be a global player while keeping alive an aura of artistic daring\u201d.<\/p>\n

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2) The Rebrand Strategy<\/h1>\n

Working in collaboration with branding agency, Brand Union and The Absolut Company:-<\/p>\n