Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world\u2019s most profitable brands in the industry. But how could a \u201cnew\u201d Australian brand conquer the American wine market and export its products to Japan and the UK?<\/p>\n
This case study aims to understand how a small brand managed to become a big player in the wine industry, especially in the USA, through a very clever marketing strategy. The story of Yellow Tail shows that, sometimes, the most interesting strategic branding case studies are just about understanding how to create a successful brand from scratch.<\/p>\n
Table of Contents<\/p>\n<\/span><\/div>\n