\r\n Packaging Design<\/h3>\n\n\n\n DAf designed new wine labels for the wines in Anakena\u2019s range, using a volcanic color palette of hot red, igneous black and bright gold to tell the story of the wines\u2019 powerful origin by referencing the lava, volcanic soil and precious organic material contained within the earth\u2019s surface. The labels appear torn off at the bottom, in a nod to the jagged silhouette of the Andes Mountains, a prominent feature of Anakena\u2019s terroir that adds to the unique character of the wines.<\/p>\n\n\n\n
For Alwa<\/strong>, bright gold foil was chosen to reference Pacific sunrises. <\/p>\n\n\n\nThe label for Ona<\/strong>, a wine named for an indigenous people from Tierra del Fuego, has stripes inspired by body paint once used by this community. <\/p>\n\n\n\nTama <\/strong>uses a stone background reminiscent of anthropomorphic, pre-Columbian carvings.<\/p>\n\n\n\nNuna,<\/strong> which means soul or spirit, uses a black-to-red gradient with bright red lines running through it, as if a spirit was running through a night sky like lightning. <\/p>\n\n\n\nFinally, for the hero product, Birdman<\/strong>, DAf created a layer of fiery red underneath a layer of intriguing, mysterious rongorongo glyphs, ancient icons from Easter Island whose exact meaning is unknown to this day.<\/p>\n\n\n\n<\/span>The Results<\/span><\/h2>\n\n\n\nStarting at the beginning, with a well-considered brand strategy and appropriate storytelling, allowed for the creation of a cohesive brand identity across the entire product range. <\/p>\n\n\n\n
This solid foundation then provided a basis from which to create new product names and labels, allowing DAf to give each individual wine its own personality while reinforcing the feel of the Anakena brand overall.<\/p>\n","protected":false},"excerpt":{"rendered":"Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. 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