{"id":3,"name":"Matthew Maxwell","url":"","description":"Matthew's main interests in the field are in guerilla marketing and in brand extensions when used to re-inforce the parent brand(s). A graduate of European Management in the UK and of International Business in Spain, his professional background is in the management of reputation and intangible assets.","link":"https:\/\/www.thebrandingjournal.com\/author\/matthew\/","slug":"matthew","avatar_urls":{"24":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-24x24.jpg","48":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-48x48.jpg","96":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","128":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg"},"meta":[],"simple_local_avatar":{"media_id":4000,"full":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","96":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","90":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","26":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","32":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","120":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","60":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","64":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","144":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","72":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","164":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","82":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","500":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","50":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-50x50.jpg","25":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-25x25.jpg","24":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-24x24.jpg","48":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-48x48.jpg","128":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","192":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","160":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","80":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-80x80.jpg","52":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell-e1642100665597-52x52.jpg","200":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg","100":"\/wp-content\/uploads\/2019\/10\/Matthew-Maxwell.jpg"},"kb":{"avatar":"https:\/\/secure.gravatar.com\/avatar\/?s=300&d=mm&r=g","registered":"January 1, 1970"},"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users"}]}}