{"id":2870,"date":"2016-08-26T03:59:24","date_gmt":"2016-08-26T03:59:24","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2870"},"modified":"2023-06-27T09:32:23","modified_gmt":"2023-06-27T09:32:23","slug":"best-ads-olympic-games","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/","title":{"rendered":"Some of the Best Adverts We Saw During the Olympic Games Rio 2016"},"content":{"rendered":"\n<p>This year\u2019s Olympic Games have been a spectacular show of athleticism and a real sense of community.&nbsp; For brands, the popularity of the Games means it is of course something they want to get their name associated with.&nbsp; Furthermore, they want their brand in front of millions of people all over the world.<\/p>\n\n\n\n<p>However, those that have achieved the increase in sales figures are those that struck the right balance between selling their product\/service and capitalizing on the value and the sentiments of the Games.<\/p>\n\n\n\n<p>Below are some of the best ads to run during the Olympic Games (in no particular order!).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#1_Coca-Cola_%E2%80%93_%E2%80%9CGold_Feelings%E2%80%9D\" >1. Coca-Cola \u2013 \u201cGold Feelings\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#2_Visa_%E2%80%93_%E2%80%9CThe_Carpool_to_Rio%E2%80%9D\" >2. Visa \u2013 \u201cThe Carpool to Rio\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#3_Nike_%E2%80%93_%E2%80%9CUnlimited_together%E2%80%9D\" >3. Nike \u2013 \u201cUnlimited together\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#4_Procter_and_Gamble_%E2%80%93_%E2%80%9CThank_you_Mom%E2%80%9D\" >4. Procter and Gamble \u2013 \u201cThank you Mom\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#5_BMW_Mini_%E2%80%93_%E2%80%9CDefy_labels%E2%80%9D\" >5. BMW Mini \u2013 \u201cDefy labels\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#6_Samsung_%E2%80%93_%E2%80%9CThe_Anthem%E2%80%9D\" >6. Samsung \u2013 \u201cThe Anthem\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#7_Hersheys_%E2%80%93_%E2%80%9CHello_from_home%E2%80%9D\" >7. Hershey\u2019s \u2013 \u201cHello from home\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#8_Channel_4_%E2%80%93_%E2%80%9CMeet_the_superhumans%E2%80%9D\" >8. Channel 4 \u2013 \u201cMeet the superhumans\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/best-ads-olympic-games\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-coca-cola-gold-feelings\"><span class=\"ez-toc-section\" id=\"1_Coca-Cola_%E2%80%93_%E2%80%9CGold_Feelings%E2%80%9D\"><\/span>1. Coca-Cola \u2013 \u201cGold Feelings\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coca-Cola\u2019s adverts continue to connect with people through emotional means and their \u201cGold Feelings\u201d advert is no different.&nbsp; Describing the feeling of winning gold, through a series of Olympians winning their medals.&nbsp; All from different countries, across a number of different sports.&nbsp; Whilst at the same time injecting images of people drinking Coca-Cola.&nbsp; What makes it good?&nbsp; It\u2019s portrayed as all very natural and all very cleverly linked with their new strapline of \u201ctaste the feeling\u201d.&nbsp; It also follows on nicely from the \u201ctogether is beautiful\u201d adverts which ran before and at the beginning of the Olympics. &nbsp;Showing that friends and families can share this classically fizzy drink. &nbsp;Proving that (as the brand claims) \u201ctogether is beautiful\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coke Advert Gold Feelings\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/8PsJUUTQjF4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-visa-the-carpool-to-rio\"><span class=\"ez-toc-section\" id=\"2_Visa_%E2%80%93_%E2%80%9CThe_Carpool_to_Rio%E2%80%9D\"><\/span>2. Visa \u2013 \u201cThe Carpool to Rio\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This has to be one of my favorite ads from the Olympics.&nbsp; Jumping on the success that \u201ccarpool karaoke\u201d is having, Visa cleverly designed their advert \u201cthe carpool to Rio\u201d.&nbsp; Not only did this resonate with people around the world, it also showed a lighter approach to a product being promoted.&nbsp; The advert featured, `Team Visa Olympians` with a great story of how they use Visa as part of their everyday life \u2013 the Olympics being their everyday life.&nbsp; It is funny, makes you smile, relatable ad.&nbsp; It is also a great show of comradery as it highlights athletes from all over the globe.&nbsp; They\u2019ve really touched on the spirit and fun which is the Olympics and whilst at it, shown how simple and easy Visa can be!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Visa  The Carpool to Rio   featuring Team Visa Olympians\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/vRxOlBrqr6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"thebr-posts-middle-2\" style=\"text-align: center;\" id=\"thebr-4004124718\"><div id=\"thebr-2025613221\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=course_articles&#038;utm_content=blue_arrow\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-300x250-1.gif\" type=\"image\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" type=\"image\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/12\/TBJ-Brand-Building-System-Blue-Arrow-600-x-300.gif\" alt=\"Course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\" id=\"3-nike-unlimited-together\"><span class=\"ez-toc-section\" id=\"3_Nike_%E2%80%93_%E2%80%9CUnlimited_together%E2%80%9D\"><\/span>3. Nike \u2013 \u201cUnlimited together\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From Google&#8217;s own research it has been reported that 34.4% of consumers remembered seeing Nike&#8217;s \u201cunlimited\u201d campaign.&nbsp; Championing the stories of everyday athletes like Chris Mosier, Sister Madonna Buder and Kyle Maynard. &nbsp;The stark black and white commercial combined music, branding, sports, and above all, team unity.&nbsp; Their aim for the advert was to let the Olympians tell their story. &nbsp;As well as let them also know that \u201cwe the people would like you to know: wherever you go, we\u2019re right by your side\u201d.&nbsp; Nike is looking to show how everyone is coming together as one.&nbsp; To stand united, to support their teams, their athletes, their country.&nbsp; The sporting brand is also positioning itself as a brand that is there for and has something for everyone.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike Unlimited Together\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/dDMJqJXcMr0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-procter-and-gamble-thank-you-mom\"><span class=\"ez-toc-section\" id=\"4_Procter_and_Gamble_%E2%80%93_%E2%80%9CThank_you_Mom%E2%80%9D\"><\/span>4. Procter and Gamble \u2013 \u201cThank you Mom\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every parent around the world watches this advert with a lump in their throat.&nbsp; It is, put simply, an amazing piece of creativity.&nbsp; Following on from their huge social pull at the 2012 Olympics with \u201cbest job\u201d the team needed to up their game and they certainly managed that! For a global company with multiple brand, it is difficult to find a niche, but P&amp;G has once again pulled on the emotional draw.&nbsp; Capturing perfectly the struggle and effort that goes into sports training. &nbsp;Whilst subtly plugging the company\u2019s products that are used in everyday life.&nbsp; The proud support from the sidelines of a parent is something many people can identify with.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"P&amp;G &#039;Thank You, Mom&#039; Campaign Ad: &quot;Strong&quot; (Rio 2016 Olympics)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/rdQrwBVRzEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-bmw-mini-defy-labels\"><span class=\"ez-toc-section\" id=\"5_BMW_Mini_%E2%80%93_%E2%80%9CDefy_labels%E2%80%9D\"><\/span>5. BMW Mini \u2013 \u201cDefy labels\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BMW Mini\u2019s Olympics advert looks at shaking off the derogatory labels and refusing to let other people\u2019s prejudice hobble your success.&nbsp; The work celebrates diversity and individuality. &nbsp;Highlighting specifically 8 U.S. athletes to help promote their story.&nbsp; The athletes take part in an interview which tells of their own personal stories.&nbsp; Again it is this emotional relationship that the brand is creating.&nbsp; People can relate to other people.&nbsp; The theme and the creativity are very sophisticated and stylish, just like their global image.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MINI USA - Defy Labels (Olympics)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/axOrOV1I7ds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-samsung-the-anthem\"><span class=\"ez-toc-section\" id=\"6_Samsung_%E2%80%93_%E2%80%9CThe_Anthem%E2%80%9D\"><\/span>6. Samsung \u2013 \u201cThe Anthem\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Samsung\u2019s advert focused on the official Olympic anthem.&nbsp; Being sung by people all over the world, recorded on there, of course, Samsung.&nbsp; However, this was subtle and what Samsung highlighted was the unity.&nbsp; How different countries have come together with one anthem for one major Olympic sporting event?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Olympic &#039;Anthem&#039; - (Rio 2016 Olympic Games) Samsung TVC\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1I9dpiEsHk8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-hershey-s-hello-from-home\"><span class=\"ez-toc-section\" id=\"7_Hersheys_%E2%80%93_%E2%80%9CHello_from_home%E2%80%9D\"><\/span>7. Hershey\u2019s \u2013 \u201cHello from home\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hershey\u2019s certainly had the feel-good factor with their \u201chello from home\u201d adverts.&nbsp; The adverts are so emotionally compelling that as a viewer you can\u2019t help but be hooked.&nbsp; The ad starred U.S. gymnast Simone Bile\u2019s, where we see her friends and family talking about her. &nbsp;Then culminating in Bile\u2019s opening a box of letters.&nbsp; It is the complete human and simplistic approach to this advert that has its viewers hooked. &nbsp;The advert has already been viewed on YouTube nearly 3.3 million times!&nbsp; It is those adverts that resonate with people which have the most impact. &nbsp;For Hershey\u2019s, they certainly hit the nail on the head.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Hello From Home&quot; featuring Simone Biles\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xcsG-Zd1jPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-2948384458\"><div id=\"thebr-3173439295\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/brand-improvement-mini-course?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=mini_course_articles&#038;utm_content=green\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" alt=\"mini-course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\" id=\"8-channel-4-meet-the-superhumans\"><span class=\"ez-toc-section\" id=\"8_Channel_4_%E2%80%93_%E2%80%9CMeet_the_superhumans%E2%80%9D\"><\/span>8. Channel 4 \u2013 \u201cMeet the superhumans\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In support of the Paralympics and to kick start the promotion, during the 2016 Olympic Games, these adverts are stylish and inspiring.&nbsp; It is the skill and commitment of the athletes which changes perceptions.&nbsp; They manage to capture the raw emotion of our athletes. &nbsp;And do so in such a way that you\u2019re instantly inspired, captivated, and wanting to see more.&nbsp; A great way to get people to tune into the Paralympics, kicking off on 7 September.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We&#039;re The Superhumans | Rio Paralympics 2016 Trailer\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/IocLkk3aYlk?start=94&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All of these adverts show the creativity that the teams and the agencies can produce when they have something special, like the Olympics to work with.&nbsp; It is the biggest opportunity for them to build their brand and expand their brand into different markets and countries.&nbsp; The focus on the product and sales is secondary.&nbsp; What the most successful adverts achieved this year was being able to demonstrate an emotional connection.<\/p>\n\n\n\n<p>Google has since carried out research into this area and found that non-sponsors saw a jump of 27 percentage points for consumers who saw their ad.&nbsp; Ads for official sponsors, meanwhile, increased positive sentiment by 24 percentage points.<\/p>\n\n\n\n<p>Playing devil\u2019s advocate, if all brands are focused on finding the personal and emotional element.&nbsp; They all use athletes and their stories in the adverts &#8211; then what actually makes them different from each other?&nbsp; And in this sense do all of the ads not simply roll into one and specific, focused, and targeted branding is lost?<\/p>\n\n\n\n<p>However, what is most important for brands to remember, is that we live and work in a digital age now. &nbsp;And this will continue to change and develop by the time the next Olympics in Tokyo comes around.&nbsp; With more people this year watching the Olympics on mobile devices and again from Google reports, 83% of Google searches about Olympic ads came from smartphones \u2013 it\u2019s certainly something to bear in mind when developing the next big commercial!<\/p>\n\n\n\n<p><em><strong>References: &nbsp;<\/strong><a href=\"https:\/\/lacriaturacreativa.com\/2016\/08\/los-10-mejores-anuncios-marcas-los-juegos-olimpicos\/\" target=\"_blank\" rel=\"noopener\">Lacriaturacreativa<\/a>,&nbsp;<\/em><em><a href=\"https:\/\/www.adweek.com\/news\/technology\/company-analyzed-faces-people-watching-olympics-ads-measure-their-emotions-173072\" target=\"_blank\" rel=\"noopener\">Ad Week<\/a>,&nbsp;<\/em><a href=\"https:\/\/www.pastemagazine.com\/articles\/2016\/08\/the-5-best-olympics-commercials.html\" target=\"_blank\" rel=\"noopener\"><em>Paste Magazine<br \/><\/em><\/a><em><strong>Picture&nbsp;from:<\/strong>&nbsp;Haitiantimes.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"This year\u2019s Olympic Games have been a spectacular show of athleticism and a real sense of community.&nbsp; For&hellip;\n","protected":false},"author":15,"featured_media":2876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"For brands the popularity of the Olympic Games means it is of course something they want to get their name associated with. 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