<\/span><\/h2>\n\n\n\nToday, every organization knows what they do (e.g. selling shower gels), some organizations know how they do it (e.g. through a clear brand differentiation strategy, a fun packaging design, a creative ad campaign), but very few actually know why they do it (e.g. to help people feel good and accept their body as it is, as Dove does it).<\/p>\n\n\n\n
However, an organization whose employees can answer the question, \u201cWhy are we here?\u201d will create deeper emotional connections with consumers, employees, investors and other stakeholders. Today, consumers need brands and products that add a real meaning to their lives, and employees need to understand what the real purpose of working for a specific organization is. Brands need not only to represent their products, but the people behind the products too.<\/p>\n\n\n\n
In his very popular Ted Talk, Simon Sinek clearly explained why it is so important for brands to have a purpose. We highly recommend you to click on the video bellow to see his full speech.<\/p>\n\n\n\n
To summarize the main idea he presented, Sinek explained that \u201cPeople don\u2019t buy what you do, they buy why you do it\u201d. What you do just proves to the people out there what you believe.<\/p>\n\n\n\n