{"id":2530,"date":"2016-06-28T02:03:38","date_gmt":"2016-06-28T02:03:38","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2530"},"modified":"2023-06-02T14:56:21","modified_gmt":"2023-06-02T14:56:21","slug":"what-is-a-branding-agency","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/06\/what-is-a-branding-agency\/","title":{"rendered":"What is a branding agency?"},"content":{"rendered":"

This article looks at the basics of what a branding agency is, what they can offer and what particular elements they specialize in and focus on.<\/strong><\/em><\/p>\n

We\u2019ve talked about what is branding<\/span> <\/a>and why it\u2019s so important for business<\/a><\/span>. \u00a0Today we are going to explain\u00a0what actually is a branding agency – what do they do\/offer and what makes them different to the creative and advertising agencies out there.<\/p>\n

1) Definition of a branding agency<\/h1>\n

These agencies are extremely specialised in the services in which they offer. \u00a0Their primary focus is to help create, develop, maintain and improve\u00a0brands.\u00a0Creative, design and communication may also fall under their overarching banner, but their main focus will be on brand strategy by either\u00a0developing or refreshing brands.<\/p>\n

A branding agency will support your brand, by developing an understanding of your business, clarifying your goals and objectives and communicating this in the right way to the right audience.\u00a0From this information they will help provide a strategy to grow your brand and provide you with the right toolkit to embed your brand purpose, values, promises, positioning, and identity into your organisation.<\/p>\n

So if this is what you\u2019re looking for than a branding agency is for you.\u00a0 A one off advert to promote one of you long line of products or a specific promotion, is probably not best placed with a branding agency but more a creative or advertising team.<\/p>\n

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2) Responsibility of a branding agency<\/h1>\n

A branding agency can be many things to many people.\u00a0 They can be your strategist, your creative, your design team.\u00a0 But overall the role of a branding agency is to create, plan, manage, and measure your branding strategy.<\/p>\n

It is about them becoming an additional \u201cdepartment\u201d within your organisation, they have to know and understand everything about you.\u00a0 They have to get under the skin of your organisation and find out what really makes you tick.\u00a0 What are your objectives, values, promises, how do you communicate with both your target audiences and your employees?<\/p>\n

They also need to understand your market, your competitors.\u00a0 What are their brands doing, are they stronger, do they work, how your brand stand\/look alongside the competition and the market.<\/p>\n

It is from all of this information that a coherent brand strategy can be pulled together and a direction of growth can be accomplished.<\/p>\n

3) Specialising in brand strategy and brand identity<\/h1>\n

There are a number of areas in which a branding agency specialise in, here are some examples:<\/p>\n