{"id":2512,"date":"2016-06-22T04:28:23","date_gmt":"2016-06-22T04:28:23","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2512"},"modified":"2024-05-08T15:53:06","modified_gmt":"2024-05-08T15:53:06","slug":"why-is-branding-important-business","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/","title":{"rendered":"Why Is Branding so Important For Your Business?"},"content":{"rendered":"\n<p>Creating a brand&nbsp;is great.<\/p>\n\n\n\n<p>But to fully understand why it will bring value to your business?<\/p>\n\n\n\n<p>That\u2019s when you can slap a giant \u201cS\u201d on your chest\u2026<br \/>\u2026because you\u2019ll be unstoppable.<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.thebrandingjournal.com\/2015\/10\/what-is-branding-definition\/\">branding<\/a> is the secret weapon of most companies.<\/p>\n\n\n\n<p>Want to know why?<\/p>\n\n\n\n<p>Let&#8217;s dive right in&#8230;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#1_Branding_helps_people_identify_and_recognize_your_products_and_organization\" >1. Branding helps people identify and recognize your products and organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#2_Its_what_makes_your_company_different_from_the_competition\" >2. It\u2019s what makes your company different from the competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#3_Branding_helps_you_connect_with_customers_emotionally\" >3. Branding helps you connect with customers emotionally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#4_It_helps_your_consumers_know_what_to_expect_by_making_your_products_easy-to-choose\" >4. It helps your consumers know what to expect by making your products easy-to-choose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#5_Branding_is_the_best_strategy_to_attract_top-quality_talent\" >5. Branding is the best strategy to attract top-quality talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#6_It_helps_you_build_trust_with_many_different_stakeholders\" >6. It helps you build trust with many different stakeholders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#7_It_allows_you_to_be_clear_with_your_organizations_strategy_and_stay_focused\" >7. It allows you to be clear with your organization&#8217;s strategy and stay focused<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#8_Building_your_brand_helps_you_grow_your_business\" >8. Building your brand helps you grow your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/why-is-branding-important-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Branding_helps_people_identify_and_recognize_your_products_and_organization\"><\/span>1. Branding helps people identify and recognize your products and organization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A brand is more than just a name, a logo design, or a snazzy strapline \u2013 it is everything that encompasses your organization and helps to set you apart from others. For example, branding can be achieved through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the visual identity of the brand (logo, website, and colors are just some examples).<\/li>\n\n\n\n<li>advertising and communications<\/li>\n\n\n\n<li>product and packaging design<\/li>\n\n\n\n<li>in-store experience<\/li>\n\n\n\n<li>pricing<\/li>\n\n\n\n<li>sponsoring and partnerships<\/li>\n<\/ul>\n\n\n\n<p>Think of a brand as a person. Each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics, and story to tell. It is this that makes up who we are, and it is also these characteristics that make a brand.<\/p>\n\n\n\n<p>A great example of a brand that successfully created a strong visual brand identity through its packaging design is Minute Maid. Back in 2009, they redesigned the packaging for their premium range of products to ensure that they were easy to identify on the shelf.<\/p>\n\n\n\n<p>They created a coherent and unified look that is easy to recognize across the different product lines, countries, and cultures.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"218\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-11.jpg\" alt=\"branding-importance-11\" class=\"wp-image-3285\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-11.jpg 400w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-11-300x164.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-11-380x207.jpg 380w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-300x208.jpg\" alt=\"branding-importance-8\" class=\"wp-image-3283\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-300x208.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-1024x708.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-768x531.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-380x263.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-800x553.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8-1160x802.jpg 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-8.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-9-300x201.jpg\" alt=\"branding-importance-9\" class=\"wp-image-3284\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-9-300x201.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-9.jpg 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Its_what_makes_your_company_different_from_the_competition\"><\/span>2. It\u2019s what makes your company different from the competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People don\u2019t tend to have relationships with products, they\u2019re loyalty and commitment is to the brand.&nbsp; So looking at an example we used in the article <a href=\"https:\/\/www.thebrandingjournal.com\/2015\/10\/what-is-branding-definition\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cWhat is branding\u201d.<\/a>&nbsp; If no branding were applied to the product of bottled water, your consumers would buy just water and any water, it didn\u2019t matter which as they all look the same.<\/p>\n\n\n\n<p>But with branding, you make your product different. It is the reason your consumer walks into the supermarket and purchases your water above your competitors.\u00a0 And it\u2019s not because it tastes different; it\u2019s because they can relate to and are loyal to your brand. The promises you have made to them and the secret salesman packaging have resonated with this consumer, and they have chosen you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1217\" height=\"633\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding.jpg\" alt=\"branding-importance\" class=\"wp-image-3271\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding.jpg 1217w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-300x156.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-1024x533.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-768x399.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-380x198.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-800x416.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/water-brands-what-is-branding-1160x603.jpg 1160w\" sizes=\"auto, (max-width: 1217px) 100vw, 1217px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Branding_helps_you_connect_with_customers_emotionally\"><\/span>3. Branding helps you connect with customers emotionally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building a brand helps you create trust with your target market and brand loyalty, which keeps customers coming back. We\u2019ve touched on branding encompassing a number of elements, and your values are one of them. These values are embedded in your brand, which then helps you create an emotional connection with people and how your brand makes them feel.<\/p>\n\n\n\n<p>For example, you buy Nike because it will make you feel trendy and <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/08\/nike-ad-viral-dadading-india\/\">capable of doing anything<\/a>. Nike represents specific values\u00a0and communicates them to its audience effectively &#8211; a lot of our buying power is based on our emotional reactions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike - Dream Crazier | #JustDoIt\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/zWfX5jeF6k4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_It_helps_your_consumers_know_what_to_expect_by_making_your_products_easy-to-choose\"><\/span>4. It helps your consumers know what to expect by making your products easy-to-choose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands provide consumers with reasons to choose their products or services. A company that communicates a clear brand promise and actually constantly delivers this promise over time will probably build a solid number of loyal customers.<\/p>\n\n\n\n<p>This is why strong brands are often perceived as \u201cshortcuts\u201d in consumers&#8217; purchase decision-making process. A consistent and clear offering, together with a positive brand experience, puts the customer at ease because they know exactly what to expect each time they engage with the brand.<\/p>\n\n\n\n<p>For example, when it comes to comfortable winter shoes, the first brand that will probably come to your mind is UGG. This brand specializes in offering &#8220;ugly&#8221; yet comfortable and warm winter shoes &#8211; and its customers love them for that!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1075\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17.jpg\" alt=\"branding-importance-17\" class=\"wp-image-3291\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17.jpg 1440w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-300x224.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-768x573.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-1024x764.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-228x171.jpg 228w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-160x120.jpg 160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-320x240.jpg 320w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-17-380x285.jpg 380w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Branding_is_the_best_strategy_to_attract_top-quality_talent\"><\/span>5. Branding is the best strategy to attract top-quality talent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Employer branding is used to attract quality talent to your company and help retain your top existing employees. It helps your audience understand \u201cwhy I should work for you\u201d in a way that showcases your organization as a great place to work.<\/p>\n\n\n\n<p>A great example of a brand that is&nbsp;good at attracting and retaining&nbsp;employees is Google. They make all their employee perks (nap pods, free meals, international careers) known over the web. Also,&nbsp;Google Career\u2019s tagline alone, \u201cDo cool things that matter,\u201d could convince anyone to work for them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1352\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5.jpg\" alt=\"branding-importance-5\" class=\"wp-image-3277\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5.jpg 2048w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-300x198.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-1024x676.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-768x507.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-1536x1014.jpg 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-380x251.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-800x528.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-5-1160x766.jpg 1160w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"490\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-3.jpg\" alt=\"branding-importance-3\" class=\"wp-image-3274\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-3.jpg 736w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"624\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4.jpeg\" alt=\"branding-importance-4\" class=\"wp-image-3275\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4.jpeg 936w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4-300x200.jpeg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4-768x512.jpeg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4-380x253.jpeg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-4-800x533.jpeg 800w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_It_helps_you_build_trust_with_many_different_stakeholders\"><\/span>6. It helps you build trust with many different stakeholders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding strategies are not only created to increase the number of customers of an organization or to attract top-quality talent. Branding helps companies shape their company\u2019s reputation and attract a variety of stakeholders: customers and employees, but also investors, business partners, providers, governments, opinion leaders, purchasers, licensees, etc.<\/p>\n\n\n\n<p>For example, providers like to work with companies known for their professionalism, investors will invest in companies with a good reputation \u2013 and so on.<\/p>\n\n\n\n<p>You can read <a href=\"https:\/\/www.coca-colacompany.com\/stories\/sustainability\/2015\/stakeholder-engagement#how-we-engage-with-stakeholders\" target=\"_blank\" rel=\"noopener noreferrer\">Coca-Cola&#8217;s stakeholder engagement strategy<\/a> and see how they interact with every different type of stakeholder to improve their brand&#8217;s reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_It_allows_you_to_be_clear_with_your_organizations_strategy_and_stay_focused\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3288\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-14.jpg\" alt=\"branding-importance-14\" width=\"584\" height=\"364\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-14.jpg 584w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-14-300x187.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-14-380x237.jpg 380w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><br \/>7. It allows you to be clear with your organization&#8217;s strategy and stay focused<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To build a successful brand, everyone needs to be on board.\u00a0 From the CEO to the shop floor worker, everyone needs to believe in the same vision and the same purpose.\u00a0 It is this drive that will also drive your business to success. If you have employees who really understand and believe in what they doing and why they\u2019re doing it, their drive will come through to your customers. This is why it is important to have a clear brand strategy and provide every person working for your company with structured and detailed brand guidelines that will reflect the brand\u2019s purpose, values, strategy, and communication codes.<\/p>\n\n\n\n<p>According to Deluxe &#8220;Having a strong brand is like turning the company logo into a flag the rest of the company can rally around\u201d.<\/p>\n\n\n\n<p>Want to see an example of an organization that has a clear vision for its brand? Check out <a href=\"https:\/\/awsassets.panda.org\/downloads\/wwf_brand_book_2.pdf\">WWF&#8217;s brand guidelines<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"611\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-6.jpg\" alt=\"branding-importance-6\" class=\"wp-image-3279\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-6.jpg 431w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-6-212x300.jpg 212w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-6-380x539.jpg 380w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-2695683171\"><div id=\"thebr-302388451\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Building_your_brand_helps_you_grow_your_business\"><\/span>8. Building your brand helps you grow your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding is more than just a fancy marketing term. Branding for companies has grown in importance over the years, and for some, it is now even included on the balance sheet.<\/p>\n\n\n\n<p>Why?\u00a0 Because to have a valuable brand helps to develop a profitable business.\u00a0 Yes, it will be adapted and modified over the years, but a strong brand that is able to adapt will survive any test of time and guarantee future business. Look at Coca Cola, Apple, and McDonald\u2019s to understand the value of a brand. As well as allowing you to keep your loyal customer base, your brand strategy should also allow you to target and attract new customers. And therefore increase sales!<\/p>\n\n\n\n<p>Furthermore, companies now look to buy or invest in other companies not for the raw materials or employees but for the value of the brand attached to it. \u201cYour brand is the single most important investment you can make in your business\u201d, Steve Forbes, American Publishing Executive.<\/p>\n\n\n\n<p>See <a href=\"https:\/\/brandirectory.com\/league_tables\/table\/global-500-2016\">the most valuable brands of 2016<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"487\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-7.png\" alt=\"branding-importance-7\" class=\"wp-image-3280\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-7.png 742w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-7-300x197.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-7-380x249.png 380w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding is more than a design on a product, a logo, or a strapline. It is about all of these things and more, customer experience, brand promises, company philosophy, and culture.\u00a0It is all of the characteristics that make you you.\u00a0Going back to the human example, every individual is different, unique, and has something different to offer.\u00a0It is this difference that sets us apart. How this is portrayed and marketed is what makes companies leaders in their industry.<\/p>\n\n\n\n<p>A branding strategy that is part of your overall business strategy \u2013 is certainly a strategy for growth and success.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cnvs-block-core-spacer-1697033517619\"><\/div>\n\n\n\n<details class=\"wp-block-details cnvs-block-core-details-1697033257649 is-layout-flow wp-block-details-is-layout-flow\"><summary>References<\/summary>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/05\/27\/why-brand-building-is-important\/#6436af931e72\">Forbes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.ama.org\/doi\/abs\/10.1509\/jmkg.2006.70.1.50\">American Marketing Association \u2013 Journals<\/a><\/li>\n<\/ul>\n<\/details>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Creating a brand&nbsp;is great. But to fully understand why it will bring value to your business? That\u2019s when&hellip;\n","protected":false},"author":15,"featured_media":5635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Why is Branding so Important for Your Business? [+ 8 Real Life Examples]","_seopress_titles_desc":"Branding is the secret weapon of most companies. Want to know why? This article explains why branding is so important with clear real life examples!","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[416],"tags":[13,588],"ppma_author":[757],"class_list":{"0":"post-2512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-concepts","8":"tag-branding","9":"tag-importance","10":"cs-entry","11":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":416,"label":"Branding Concepts"}],"post_tag":[{"value":13,"label":"branding"},{"value":588,"label":"importance"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/06\/branding-importance-1.jpg",800,534,false],"author_info":{"display_name":"Amanda Wright","author_link":"https:\/\/www.thebrandingjournal.com\/author\/amanda-w\/"},"comment_info":15,"category_info":[{"term_id":416,"name":"Branding Concepts","slug":"branding-concepts","term_group":0,"term_taxonomy_id":416,"taxonomy":"category","description":"","parent":207,"count":18,"filter":"raw","cat_ID":416,"category_count":18,"category_description":"","cat_name":"Branding Concepts","category_nicename":"branding-concepts","category_parent":207}],"tag_info":[{"term_id":13,"name":"branding","slug":"branding","term_group":0,"term_taxonomy_id":13,"taxonomy":"post_tag","description":"","parent":0,"count":68,"filter":"raw"},{"term_id":588,"name":"importance","slug":"importance","term_group":0,"term_taxonomy_id":588,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"authors":[{"term_id":757,"user_id":15,"is_guest":0,"slug":"amanda-w","display_name":"Amanda Wright","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Amanda-W.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=2512"}],"version-history":[{"count":25,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2512\/revisions"}],"predecessor-version":[{"id":28031,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2512\/revisions\/28031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/5635"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=2512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=2512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=2512"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}