{"id":2444,"date":"2016-06-01T13:45:57","date_gmt":"2016-06-01T13:45:57","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2444"},"modified":"2016-06-01T13:46:36","modified_gmt":"2016-06-01T13:46:36","slug":"apple-strengthen-brand-image-new-look-stores","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/06\/apple-strengthen-brand-image-new-look-stores\/","title":{"rendered":"Apple strengthen their brand experience with new look stores"},"content":{"rendered":"

Apple are renowned for being different, for having the stand out, simple yet effective visual identity.\u00a0 Their retail stores have always aimed to offer their customers the Apple experience, but now Apple is aiming to change the face of retail with its new flagship store opening in San Francisco this week.<\/strong><\/em><\/p>\n

1) Changing retail ways<\/h1>\n

In any Apple store all over the world, you can walk in and try any of their products before purchasing.\u00a0 It was a new concept when it was first introduced \u2013 customers were actually able to see if they liked what they saw and used, before making a decision!<\/p>\n

It was as if Apple had become a fashion label that you tried on to see if it suited you before you purchased it.\u00a0 It was making a brand statement and changing the way people shop for devices like this.<\/p>\n

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2) The Store<\/h1>\n

Following in the footsteps of New York\u2019s Fifth Avenue store, the new store aims to carry on the sleep look, with glass walls and 43-foot doors which open 40 feet wide, welcoming visitors into their space.<\/p>\n

With Apple products on display in areas all clearly defined using branding tools, which is where Apple work their magic and the brand ambiance takes over.<\/p>\n