{"id":2400,"date":"2016-05-20T02:02:30","date_gmt":"2016-05-20T02:02:30","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2400"},"modified":"2016-05-20T02:02:30","modified_gmt":"2016-05-20T02:02:30","slug":"save-children-release-shocking-video-campaign-attempt-bring-reality-closer-home","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/05\/save-children-release-shocking-video-campaign-attempt-bring-reality-closer-home\/","title":{"rendered":"Save the Children release shocking video campaign in an attempt to bring the reality closer to home"},"content":{"rendered":"<p><strong><em>Children&#8217;s charity \u2018Save the Children\u2019 have upped the ante when it comes to highlighting their message to the public.\u00a0 The video campaign which is now live, places the events in Syria onto the streets of London \u2013 with the aim to get people to sit up and take notice \u2013 how would you react if this was closer to home?<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2405 size-medium\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-300x62.jpg\" alt=\"save_the_children_campaign_the_branding_journal_3\" width=\"300\" height=\"62\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-300x62.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-1024x212.jpg 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-768x159.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-1536x317.jpg 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-380x79.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-800x165.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3-1160x240.jpg 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/save_the_children_campaign_the_branding_journal_3.jpg 2042w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h1>1) The aim<\/h1>\n<p>Simple in its approach yet so utterly effective.\u00a0 The charity wants to highlight the urgent need for ongoing help and support to young refugees.\u00a0 Using video to tell the story is a great way to hit home, whilst also using the younger generations media outlets.<\/p>\n<p>Like many charities it is hard to raise your name above the parapet of other worthy causes out there.\u00a0 To have your voice heard and to raise your brand voice against others can be difficult.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nKDgFCojiT8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>What Save the Children have managed to do is bring the reality to peoples doors and really pull on the emotional heart strings of the public.\u00a0 Would people act any differently if the situation was happening right outside their front door?<\/p>\n<p>This key message and question is a great way to engage with their audience, to draw them in and bring the campaign to life using real stories.<\/p>\n<h1>2) The story<\/h1>\n<p>Of course we talk about branding story\u2019s all of the time, for Save the Children they\u2019ve captured their brand story through these short campaign videos \u2013 highlighting the work that they do and why it is so important.<\/p>\n<p>This is actually the second part of their campaign, with the <a href=\"https:\/\/www.youtube.com\/watch?v=RBQ-IoHfimQ\">first short video<\/a> campaign released in March last year.<\/p>\n<p>The second, \u00a0film shows the story of the same young refugee girl from the first video and allows her to tell her story and show how things have changed for her.\u00a0 In this second film we see how she has now become separated from her family and flees the country by boat. \u00a0It shows her struggles, the loneliness and the separation at such a young age from her family.<\/p>\n<p>What makes this most hard hitting is that the actors in these short films are portraying real life scenarios and life stories \u2013 this is the part that is real. It helps to bring to life, the questions behind the film of \u201cwhat if this was your daughter?\u201d, \u201cwhat would you do if you had the choice\u201d?<\/p>\n<p>It is these subliminal questions that are grabbing people\u2019s attention and making them sit up and take notice.<\/p>\n<h1>3) Charity campaigns<\/h1>\n<p>Charities now are changing their approach when it comes to engaging with their supporters.\u00a0 They too need to be much more creative in their campaigns, to get people\u2019s attention and to also gain their following and most importantly ongoing support.\u00a0 Look at Cancer Research\u2019s campaign with the #nomakeupselfie or the \u2018ice bucket challenge\u2019 for ALS Awareness.<\/p>\n<p>The more you can engage with your audience the bigger the response you will receive.\u00a0 For Save the Children, the video campaigns, have been a huge viral success with over 52 million YouTube views to their channel in a year.\u00a0 For Save the Children, it has certainly helped them to raise their profile and position their brand in the minds of the public.<\/p>\n<p>The charity needs to keep the momentum going now they know they have the audience watching them, in order to really push their messaging out.\u00a0 A big call to action and in some instances telling people how you want their support \u2013 sometimes the campaign can be so good, people can get caught up without actually realising they\u2019re needed to do something.<\/p>\n<p><strong><em>References:\u00a0<\/em><\/strong><a href=\"https:\/\/www.peopleperhour.com\/web\/aHR0cDovL3d3dy5jcmVhdGl2ZXJldmlldy5jby51ay9jci1ibG9nLzIwMTYvbWF5L3NhdmUtdGhlLWNoaWxkcmVuLXJlbGVhc2VzLXBvd2VyZnVsLWZvbGxvdy11cC10by1tb3N0LXNob2NraW5nLXNlY29uZC1hLWRheS12aWRlby8%3D\" target=\"_blank\"><em>Creative Review<br \/>\n<\/em><\/a><em><strong>Pictures from the Youtube video.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Children&#8217;s charity \u2018Save the Children\u2019 have upped the ante when it comes to highlighting their message to the&hellip;\n","protected":false},"author":15,"featured_media":2412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Save the Children release shocking video campaign in an attempt to bring the reality closer to home","_seopress_titles_desc":"Save the Children's latest video campaign places the events in Syria onto the streets of London \u2013 with the aim to get people to sit up and take notice.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[7,4],"tags":[24,78,571,45,572,573,570,574],"ppma_author":[757],"class_list":{"0":"post-2400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-news","9":"tag-ad","10":"tag-advertising-2","11":"tag-awareness","12":"tag-campaign","13":"tag-charity","14":"tag-ngo","15":"tag-save-the-children","16":"tag-syria","17":"cs-entry","18":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":7,"label":"Advertising"},{"value":4,"label":"News"}],"post_tag":[{"value":24,"label":"ad"},{"value":78,"label":"advertising"},{"value":571,"label":"awareness"},{"value":45,"label":"campaign"},{"value":572,"label":"charity"},{"value":573,"label":"ngo"},{"value":570,"label":"save the children"},{"value":574,"label":"syria"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/05\/the_branding_journal_save_the_children_ad_ngo_1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Amanda Wright","author_link":"https:\/\/www.thebrandingjournal.com\/author\/amanda-w\/"},"comment_info":0,"category_info":[{"term_id":7,"name":"Advertising","slug":"advertising","term_group":0,"term_taxonomy_id":7,"taxonomy":"category","description":"Discover the latest insights and strategies in advertising to boost your brand's visibility. 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