{"id":2241,"date":"2016-04-22T01:00:31","date_gmt":"2016-04-22T01:00:31","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2241"},"modified":"2016-04-22T13:23:03","modified_gmt":"2016-04-22T13:23:03","slug":"organic-valley-launch-new-campaign-to-show-what-we-really-have-time-for-in-the-morning","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/04\/organic-valley-launch-new-campaign-to-show-what-we-really-have-time-for-in-the-morning\/","title":{"rendered":"Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning"},"content":{"rendered":"<p><em><strong>Many of us like to think we\u2019re living the dream, until reality kicks in and we realise real life is not like what you see on TV.\u00a0 Focusing on this theory Organic Valley are placing their brand in the perfect position, with their new advertising campaign showing what women really have time for in the morning (of course whilst also promoting their healthy shakes).<\/strong><\/em><\/p>\n<h1>1) Behind Organic Valley&#8217;s campaign<\/h1>\n<p>We\u2019ve all seen them, the adverts that show women waking up at the crack of dawn to go swimming, quick jog or a doing spot of yoga, stress free, fuelled and ready to face the day head on.<\/p>\n<p>The reality is probably nothing like the above and Organic Valley are using this to support their marketing campaign.\u00a0 They want to show what they believe to be the \u201creality\u201d and they\u2019ve even carried out research to help support their claims.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2243\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/04\/organic_valley_media_campaign_the_branding_journal_1.png\" alt=\"organic_valley_media_campaign_the_branding_journal_1\" width=\"240\" height=\"176\" \/><\/p>\n<h1>2) Results speak for themselves<\/h1>\n<p>What Organic Valley have dubbed as \u201cthe real morning\u201d report, shows information based on some original research conducted in America on behalf of the brand.<\/p>\n<p>Some of the information looked at the fact that women rate doing their hair, make-up and showering as more important than having breakfast!<\/p>\n<p>Questions were also put online to find out such things like, \u2018how often we check our emails before getting out of bed\u2019 (guilty as charged) and \u2018have you ever eaten breakfast in a moving vehicle?\u201d<\/p>\n<h1>3) Branding to their audience<\/h1>\n<p>Organic Valley used this information and got to work and positioned their brand in just the right place with a 90 second humorous spot to show their findings.\u00a0 The main one being that no, we do not all wake up blessed that it is Monday morning again, and we\u2019re certainly not all fresh and perfectly made up by the time we reach the end of the week.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bh19YxASA-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Speaking to Adweek, Nicole Mydy, Innovation Manager at Organic Valley commented \u201cThere seems to be a growing disconnect between the perfect way women&#8217;s lives are portrayed on social media and in many commercials, and what our busy, hectic lives really look like,&#8221;<\/p>\n<p>&#8220;Like most women in commercials, I love to start each day doing yoga in my underwear,&#8221; one woman says in the ad. In reality, what women do have time for\u2014and no, it&#8217;s not crow pose or fermenting your own small-batch kombucha\u2014is a quick and easy breakfast in the form of a protein shake.<\/p>\n<h1>4) A brand campaign we can all relate to<\/h1>\n<p>Women around the world can all relate to the stresses of sometimes getting out of the house in one piece.\u00a0 What Organic Valley have done is tap into this reality and used it to their benefit.\u00a0 They\u2019re able to promote their products using a very simple campaign strategy.<\/p>\n<p>For the brand this is a great way for them to create a \u2018community\u2019 feeling, as they encourage others to share their crazy morning routine, to show that people aren\u2019t alone and that in fact you\u2019re probably with the majority.<\/p>\n<p>Whilst encouraging their healthy morning shakes, it plays on peoples instincts and inner feelings \u2013 yes I may not be up in time to do yoga, but I have had a healthy shake to kick start my day.\u00a0 In one sense, great subliminal messaging from Organic Valley.<\/p>\n<p><em><strong>References: \u00a0<\/strong><a href=\"https:\/\/www.adweek.com\/news\/advertising-branding\/organic-valley-shows-what-real-women-actually-have-time-morning-170818\" target=\"_blank\">Adweek<br \/>\n<\/a><\/em><em><strong>Pictures From: \u00a0<\/strong><a href=\"https:\/\/www.adweek.com\/news\/advertising-branding\/organic-valley-shows-what-real-women-actually-have-time-morning-170818\" target=\"_blank\">Adweek<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Many of us like to think we\u2019re living the dream, until reality kicks in and we realise real&hellip;\n","protected":false},"author":15,"featured_media":2252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Organic Valley are placing their brand in the perfect position, with their new advertising campaign showing what women really have time for in the morning.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[7,4],"tags":[78,13,45,533,229,535,530,532,531],"ppma_author":[757],"class_list":{"0":"post-2241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-news","9":"tag-advertising-2","10":"tag-branding","11":"tag-campaign","12":"tag-community","13":"tag-healthy","14":"tag-lifestyle","15":"tag-organic-valley","16":"tag-real-world","17":"tag-reality","18":"cs-entry","19":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":7,"label":"Advertising"},{"value":4,"label":"News"}],"post_tag":[{"value":78,"label":"advertising"},{"value":13,"label":"branding"},{"value":45,"label":"campaign"},{"value":533,"label":"community"},{"value":229,"label":"healthy"},{"value":535,"label":"lifestyle"},{"value":530,"label":"Organic Valley"},{"value":532,"label":"real world"},{"value":531,"label":"reality"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/04\/Organic-Valley-Morning-Report-the-branding-journal.png",652,367,false],"author_info":{"display_name":"Amanda Wright","author_link":"https:\/\/www.thebrandingjournal.com\/author\/amanda-w\/"},"comment_info":0,"category_info":[{"term_id":7,"name":"Advertising","slug":"advertising","term_group":0,"term_taxonomy_id":7,"taxonomy":"category","description":"Discover the latest insights and strategies in advertising to boost your brand's visibility. 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