{"id":204032,"date":"2025-09-22T01:27:00","date_gmt":"2025-09-22T01:27:00","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=204032"},"modified":"2025-09-22T09:15:37","modified_gmt":"2025-09-22T09:15:37","slug":"cafe-lacoste-brand-extension","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2025\/09\/cafe-lacoste-brand-extension\/","title":{"rendered":"Caf\u00e9 Lacoste: A Perfect Execution of Brand Extension, From Product To Space"},"content":{"rendered":"\n
A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with the launch of its very first Caf\u00e9 Lacoste. <\/p>\n\n\n\n
The Caf\u00e9 opened this summer in Monaco at the M\u00e9ridien Beach Plaza hotel. Designed as a lifestyle extension of the brand, the space blends tennis-inspired design, refined cuisine, and a full immersion into the Lacoste brand and unique universe.<\/p>\n\n\n\n
The project is a standout example of brand extension, carried out with meticulous attention to detail. It goes beyond a traditional brand extension by transforming the brand experience into a multi-sensory space that fully embodies its universe. We believe it\u2019s worth sharing as a reference for how a brand can bring its identity to life in an entirely new way.<\/p>\n\n\n\n