{"id":203576,"date":"2025-09-16T10:45:12","date_gmt":"2025-09-16T10:45:12","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=203576"},"modified":"2025-09-16T11:02:03","modified_gmt":"2025-09-16T11:02:03","slug":"15-questions-every-brand-strategy-must-answer","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/","title":{"rendered":"15 Questions Every Brand Strategy Must Answer (But Most Don\u2019t)"},"content":{"rendered":"\n<p>If you glance below the cover page of most brand strategies, you\u2019ll find the usual suspects: the brand\u2019s purpose, its mission, audiences, positioning, identity foundations, and visual identity.<\/p>\n\n\n\n<p>The fact is, there are several other crucial elements of a brand strategy that are often overlooked.<\/p>\n\n\n\n<p>So today, we thought it would be interesting to share with you a selection of 15 questions we believe every brand strategy should answer, beyond the essentials.<\/p>\n\n\n\n<p>They go beyond the surface to address what\u2019s often missing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#1_What_business_are_you_really_in\" >1. What business are you really in?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#2_Who_are_your_brands_stakeholders\" >2. Who are your brand\u2019s stakeholders?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#3_What_do_your_target_customers_truly_think_and_feel\" >3. What do your target customers truly think and feel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#4_How_are_your_competitors_shaping_the_future_of_your_industry\" >4. How are your competitors shaping the future of your industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#5_What_events_and_cultural_shifts_could_change_your_market_in_the_mid-_to_long-term\" >5. What events and cultural shifts could change your market in the mid- to long-term?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#6_How_can_you_elevate_your_brands_ethical_standards_to_impact_customers_society_and_the_environment_positively\" >6. How can you elevate your brand\u2019s ethical standards to impact customers, society, and the environment positively?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#7_What_is_your_brand_promise%E2%80%94what_will_you_deliver_no_matter_what\" >7. What is your brand promise\u2014what will you deliver no matter what?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#8_How_do_you_want_your_brand_to_be_perceived_and_experienced\" >8. How do you want your brand to be perceived and experienced?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#9_If_your_brand_were_a_person_what_would_it_be_like\" >9. If your brand were a person, what would it be like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#10_Are_your_products_and_services_aligned_with_your_brand_identity_and_strategy\" >10. Are your products and services aligned with your brand identity and strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#11_Beyond_visuals_will_your_brand_use_sensory_branding\" >11. Beyond visuals: will your brand use sensory branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#12_How_can_you_ensure_every_communication_touchpoint_reflects_your_brand_identity\" >12. How can you ensure every communication touchpoint reflects your brand identity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#13_Is_your_brand_strategy_fully_understood_and_lived_by_all_teams\" >13. Is your brand strategy fully understood and lived by all teams?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#14_How_can_you_make_your_brand_more_famous\" >14. How can you make your brand more famous?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#15_What_are_the_top_three_metrics_to_measure_progress_and_impact\" >15. What are the top three metrics to measure progress and impact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thebrandingjournal.com\/2025\/09\/15-questions-every-brand-strategy-must-answer\/#Final_Thoughts_and_Next_Steps\" >Final Thoughts and Next Steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_business_are_you_really_in\"><\/span>1. What business are you really in?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many people think their brand just sells a product or service, but often, they\u2019re really selling something bigger, like convenience, a particular lifestyle, or sustainability. For example, a company may think it sells makeup, but it\u2019s actually offering a daily ritual or a way to boost confidence. Defining what your brand truly offers helps shape a stronger strategy. So, before building your brand strategy, take the time to understand the market your brand fits into, not just in terms of industry but in terms of customer needs too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Who_are_your_brands_stakeholders\"><\/span>2. Who are your brand\u2019s stakeholders?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing usually focuses on customers, but your brand touches a lot more people, and even the environment. Employees, investors, partners, communities, nature\u2026 they all care about what your brand does. If you take time to list these groups and understand what they need and expect, you\u2019ll protect your brand\u2019s reputation and make it stronger over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_do_your_target_customers_truly_think_and_feel\"><\/span>3. What do your target customers truly think and feel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t just look at your customers\u2019 age or demographics. Think about what worries them, how they want to feel, what they hope for, and what frustrates them. When you understand these deeper needs, your brand can connect with people in a more meaningful way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_are_your_competitors_shaping_the_future_of_your_industry\"><\/span>4. How are your competitors shaping the future of your industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your competitors\u2019 moves can tell a bigger story about where the market is headed.&nbsp;What long-term strategic direction have they chosen? Can this direction completely redefine your product category? Observe how they plan to innovate, shift, and influence the market so you can anticipate changes and find your brand\u2019s path forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_What_events_and_cultural_shifts_could_change_your_market_in_the_mid-_to_long-term\"><\/span>5. What events and cultural shifts could change your market in the mid- to long-term?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Society is always evolving. Social movements, technological advances, or economic changes can reshape your business environment. If you spot these early, you can adapt your strategy before disruption hits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_How_can_you_elevate_your_brands_ethical_standards_to_impact_customers_society_and_the_environment_positively\"><\/span>6. How can you elevate your brand\u2019s ethical standards to impact customers, society, and the environment positively?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This part gets ignored way too often in brand strategy, and honestly, that\u2019s a huge miss. If you actually work these questions into your branding, you set your whole company up to make things like sustainability and responsibility real priorities, not just buzzwords. Also, creating a positive impact on your customers\u2019 lives and society is a strong way to keep your brand relevant for years to come!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_What_is_your_brand_promise%E2%80%94what_will_you_deliver_no_matter_what\"><\/span>7. What is your brand promise\u2014what will you deliver no matter what?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everyone talks about brand positioning and identity, but the brand\u2019s promise often gets left out. If you had to explain a brand in just one sentence, it\u2019s usually the promise you\u2019d mention. This promise is the core commitment you make and keep every time, no matter what. It\u2019s what customers come to trust and expect from you. Get the brand promise right, and you have something people remember and rely on. One of the most crucial elements of branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_How_do_you_want_your_brand_to_be_perceived_and_experienced\"><\/span>8. How do you want your brand to be perceived and experienced?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How people perceive your brand today might be very different from how you want them to perceive it tomorrow. Try to define what you would ideally like people to think and feel about your brand when they experience it. The emotional layer here is key. It will be the foundation of all your future brand identity work: its story, personality, communication style, tone of voice, visual identity, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_If_your_brand_were_a_person_what_would_it_be_like\"><\/span>9. If your brand were a person, what would it be like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This one goes beyond simply describing the brand with a few adjectives. The idea is to take some time to imagine the brand as a person, and describe its personality in a multifaceted way. Imagine the brand\u2019s main personality traits, but also its thoughts, feelings, behaviours, and how it relates to people in the day-to-day. This will make it much more concrete and help you guide any future brand communication materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Are_your_products_and_services_aligned_with_your_brand_identity_and_strategy\"><\/span><strong>1<\/strong>0. Are your products and services aligned with your brand identity and strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A lot of people forget that a brand\u2019s products or services are a big part of its identity (and that\u2019s a huge mistake). Think about the last time you stopped buying from a brand because its product let you down. A \u201cluxury\u201d shirt that fell apart after three washes, a coffee maker that\u2019s a pain to use, or rude service at a restaurant chain. What you offer should always match what your brand promises. If there\u2019s a gap, customers will notice and lose trust. So if your products or services don\u2019t line up with your brand, make it a priority to fix that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Beyond_visuals_will_your_brand_use_sensory_branding\"><\/span>11. Beyond visuals: will your brand use sensory branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Visual identity is important, and it\u2019s usually the first thing people see in a brand. But sound, scent, touch, and even taste can also make your brand more memorable. These extra details add texture to your brand\u2019s experience and help people connect with it in new ways. Think about which senses could add something special for your audience and make them part of your brand\u2019s identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_How_can_you_ensure_every_communication_touchpoint_reflects_your_brand_identity\"><\/span>12. How can you ensure every communication touchpoint reflects your brand identity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think of this as a quick action plan to keep your brand consistent everywhere people interact with it. Every touchpoint (like your marketing, customer service, packaging, and social media) should match your brand\u2019s strategy and style. The goal is to create a seamless, recognizable experience so your brand always appears professional and remains true to its claims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Is_your_brand_strategy_fully_understood_and_lived_by_all_teams\"><\/span>13. Is your brand strategy fully understood and lived by all teams?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding is not something that only belongs to the marketing department. Your brand is everyone\u2019s job: from sales, to HR, to CSR, to supply chain, and it\u2019s important to make sure every team knows the strategy and acts in ways that support it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_How_can_you_make_your_brand_more_famous\"><\/span>14. How can you make your brand more famous?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Working on your&nbsp;brand&nbsp;is great, but it only makes sense if people can discover and engage with it! Making your&nbsp;brand&nbsp;visible is a crucial part of your&nbsp;brand strategy, and it\u2019s also what we call building \u201cbrand awareness\u201d. It helps you reach new audiences, build trust through regular encounters and interactions, and create more opportunities to grow your business. So, what could you do to increase your brand\u2019s visibility in the short, medium, and long-term?<\/p>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-89693734\"><div id=\"thebr-367533526\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_What_are_the_top_three_metrics_to_measure_progress_and_impact\"><\/span>15. What are the top three metrics to measure progress and impact?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Without clear measures of success, it\u2019s hard to know if your strategy is working. We recommend keeping it simple and choosing 2-3 metrics that will help you measure how your brand is perceived and experienced, its fame, and the level of loyalty it inspires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_and_Next_Steps\"><\/span>Final Thoughts and Next Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These questions highlight what many brand strategies miss: some of the deeper layers that build trust with all stakeholders, create emotional connections with customers, and prepare your brand for the future. If you haven\u2019t explored these areas yet, now is the perfect time to start.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&amp;utm_medium=text&amp;utm_campaign=questions_brand_strategy&amp;utm_content=image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"\/wp-content\/uploads\/2025\/09\/System-Explained.png\" alt=\"\" class=\"wp-image-203584\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/09\/System-Explained.png 600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/09\/System-Explained-300x250.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/09\/System-Explained-380x317.png 380w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>And if you want to cover both the basics and these deeper questions in a clear, step-by-step way, <a href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&amp;utm_medium=text&amp;utm_campaign=questions_brand_strategy&amp;utm_content=text_link\" target=\"_blank\" rel=\"noreferrer noopener\">our online course is designed precisely for that<\/a>. With 50 explainer videos and our over 60+ pages brand strategy template, it\u2019s ideal for marketing specialists and consultants who want to build strong, comprehensive brand strategies.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cnvs-block-core-spacer-1697033517619\"><\/div>\n\n\n\n<details class=\"wp-block-details cnvs-block-core-details-1697033257649 is-layout-flow wp-block-details-is-layout-flow\"><summary>References<\/summary>\n<ul class=\"wp-block-list\">\n<li>Cover Image: Photo by <a href=\"https:\/\/unsplash.com\/@chuttersnap?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CHUTTERSNAP<\/a>. <\/li>\n<\/ul>\n<\/details>\n\n\n\n<p><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"If you glance below the cover page of most brand strategies, you\u2019ll find the usual suspects: the brand\u2019s&hellip;\n","protected":false},"author":7,"featured_media":203583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[207,714],"tags":[],"ppma_author":[744,742],"class_list":{"0":"post-203576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-strategy","8":"category-branding-industry","9":"cs-entry","10":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":207,"label":"Brand Strategy"},{"value":714,"label":"Branding Industry"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/09\/15-questions-often-missing-brand-strategy-1024x684.jpg",1024,684,true],"author_info":{"display_name":"Julian Oppelt","author_link":"https:\/\/www.thebrandingjournal.com\/author\/julian\/"},"comment_info":2,"category_info":[{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":714,"name":"Branding Industry","slug":"branding-industry","term_group":0,"term_taxonomy_id":714,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":714,"category_count":11,"category_description":"","cat_name":"Branding Industry","category_nicename":"branding-industry","category_parent":0}],"tag_info":false,"authors":[{"term_id":744,"user_id":7,"is_guest":0,"slug":"julian","display_name":"Julian Oppelt","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/06\/Julian-Oppelt-Marketing-and-Partnerships-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""},{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/203576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=203576"}],"version-history":[{"count":9,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/203576\/revisions"}],"predecessor-version":[{"id":203592,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/203576\/revisions\/203592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/203583"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=203576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=203576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=203576"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=203576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}