{"id":1996,"date":"2016-03-01T13:31:23","date_gmt":"2016-03-01T13:31:23","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1996"},"modified":"2016-03-01T13:31:23","modified_gmt":"2016-03-01T13:31:23","slug":"packaging-revolution-4-innovative-materials-concepts","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/03\/packaging-revolution-4-innovative-materials-concepts\/","title":{"rendered":"The Packaging Revolution: 4 Innovative Materials and Concepts"},"content":{"rendered":"

The magic of the discovery, that couple of seconds of excitement while\u00a0unwrapping a newly purchased product, makes us love the special experience. But faster than we think the packaging ends up in the trash. Product packaging today starts its\u00a0journey to redeem its value and becomes much more than\u00a0the silent salesman.\u00a0<\/em><\/strong><\/p>\n

Today, customers and suppliers are more and more sensitive to\u00a0the role and use of packaging. By reducing waste or\u00a0boosting efficiency, packaging designers are\u00a0finding new ways to produce innovative materials and strategies.\u00a0Thinking inside and outside the box allows them\u00a0to\u00a0eliminate old technics and materials, while embracing innovative technology in the quest to reduce unnecessary packaging,\u00a0or\u00a0offer creative and practical packaging designs.<\/p>\n

Here are 4 amazing new innovative materials & concepts :<\/p>\n

1) Gogol Mogol Egg Cooking Packaging<\/h1>\n

\"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_4\" \"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_5\"<\/p>\n

\"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_11\"<\/p>\n

The Packaging Solution:<\/strong>\u00a0A\u00a0container and cooking device\u00a0in just one package!<\/p>\n

The unique innovation has a double role – the packaging is both a container and a preparation device. When you remove the protective string you activate a substance inside the packaging that heats the egg – transforming it in a tasty, fresh breakfast.
\nClick here for more information about the packaging design.\u00a0<\/a><\/p>\n

2) Taste No Waste\u00ae Project<\/h1>\n

\"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_8\" \"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_9\"<\/p>\n

\"Food
Food Nest Series : Large group tomato-based crunchy bowl for sharing.<\/figcaption><\/figure>\n

The Packaging Solution:<\/strong> Using food as the packaging material<\/p>\n

The Taste No Waste Project helps us learn about how to use food as\u00a0a sustainable innovative material. It generates a meaningful experience \u2013 where the packaging changes his well-known role.<\/p>\n

“The Food Nest series explores the concept of edible containers, either hand-sized for single portions – or in larger nests for sharing with others.”<\/p><\/blockquote>\n

Designed by Diane Leclair Bisson.\u00a0Click here for more information about the project.\u00a0<\/a><\/span><\/p>\n

3) The 360 Paper Bottle\"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_1\" \"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_2\" \"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_3\"<\/h1>\n

The Packaging Solution:<\/strong> Using paper for water bottle packaging<\/p>\n

The 360 Paper Bottle is an eco-friendly solution that resolves the problem of plastic water bottles waste. BrandImage managed to create the first paper water bottle in the world by branding, prototyping, designing the product & engineering the revolutionary concept.<\/p>\n

“The 360 Paper Water Bottle utilizes sustainable sheet stock made of bamboo, palm leaves, and other natural plants which is pressed into 2 halves to encapsulate a micro-thin PLA film that provides liquid\/O2 barrier. PLA stands for poly-lactic acid, which is highly degradable.\u00a0The bottle top, which incorporates a sanitary plug to reseal the bottle, is torn off at the top. Once the plug is removed the torn paper stays tethered to the bottle to eliminate litter.”<\/p><\/blockquote>\n

Designed by BrandImage.\u00a0Click here for more information about the design.<\/a><\/p>\n

4) Clean the Ocean<\/h1>\n

\"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_6\" \"4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_7\"<\/p>\n

The Packaging Solution:<\/strong> Using porcelain packaging instead of plastic for cleaning products<\/p>\n

The Clean Ocean Project wants to remove plastic waste, save the ocean, and raise awareness about the marine ecosystem and its amazing wonders. Korefe created this unique eco-friendly packaging using porcelain\u00a0as a\u00a0main material, rather\u00a0than plastic. The containers can also be used as vases when empty.\u00a0The project brings elegance to the product and a new perspective in an over saturated market loaded with plastic colorful packages.
\nDesigned by Korefe<\/a>.\u00a0Click here for more information about the project.\u00a0<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The magic of the discovery, that couple of seconds of excitement while\u00a0unwrapping a newly purchased product, makes us…\n","protected":false},"author":10,"featured_media":1997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"A selection of the best innovative packaging design materials and concepts.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[6],"tags":[13,480,121,479,64,417,482,481],"ppma_author":[753],"class_list":{"0":"post-1996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging-design","8":"tag-branding","9":"tag-future","10":"tag-innovation-2","11":"tag-materials","12":"tag-packaging","13":"tag-packaging-design","14":"tag-trend","15":"tag-trending","16":"cs-entry","17":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":6,"label":"Packaging"}],"post_tag":[{"value":13,"label":"branding"},{"value":480,"label":"future"},{"value":121,"label":"innovation"},{"value":479,"label":"materials"},{"value":64,"label":"packaging"},{"value":417,"label":"packaging design"},{"value":482,"label":"trend"},{"value":481,"label":"trending"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/02\/4_New_Amazing_Packaging_Materials_and_Concepts_The_Branding_Journal_7.jpg",1000,707,false],"author_info":{"display_name":"Gabi Chelsoi","author_link":"https:\/\/www.thebrandingjournal.com\/author\/gabi-chelsoi\/"},"comment_info":2,"category_info":[{"term_id":6,"name":"Packaging","slug":"packaging-design","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"Packaging is the silent salesman and a very important component of branding! 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Discover our selection of packaging strategies and inspiring designs worldwide.","cat_name":"Packaging","category_nicename":"packaging-design","category_parent":692}],"tag_info":[{"term_id":13,"name":"branding","slug":"branding","term_group":0,"term_taxonomy_id":13,"taxonomy":"post_tag","description":"","parent":0,"count":68,"filter":"raw"},{"term_id":480,"name":"future","slug":"future","term_group":0,"term_taxonomy_id":480,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":121,"name":"innovation","slug":"innovation-2","term_group":0,"term_taxonomy_id":121,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":479,"name":"materials","slug":"materials","term_group":0,"term_taxonomy_id":479,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":64,"name":"packaging","slug":"packaging","term_group":0,"term_taxonomy_id":64,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":417,"name":"packaging design","slug":"packaging-design","term_group":0,"term_taxonomy_id":417,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":482,"name":"trend","slug":"trend","term_group":0,"term_taxonomy_id":482,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":481,"name":"trending","slug":"trending","term_group":0,"term_taxonomy_id":481,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"authors":[{"term_id":753,"user_id":10,"is_guest":0,"slug":"gabi-chelsoi","display_name":"Gabi Chelsoi","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Gabi-Chelsoi.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=1996"}],"version-history":[{"count":8,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1996\/revisions"}],"predecessor-version":[{"id":2015,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1996\/revisions\/2015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/1997"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=1996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=1996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=1996"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=1996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}