I am pretty sure that you all, at least some times in your life, must have felt that you are being watched or heard. Not by a person, but by something more pervasive and indiscernible? These invisible forces decide what gets seen, what gets engagement, and ultimately, which brands win. I am meaning smartphones in your pockets and around you\u2013 that have become a force to reckon with.<\/p>\n\n\n\n
Whether it’s TikTok’s For You Page, Instagram’s engagement-driven feed, or YouTube’s recommendations, one reality that should hit our minds straightaway is ‘smartphones have intruded into our lives and AI, of course as an indispensable part of it, is largely shaping brand identities<\/a> more than brands themselves’. <\/p>\n\n\n\n Branding coupled with AI has lately become pretty generic, thereby lacking the nuanced understanding of a brand’s core values<\/a> that a human designer or brand strategist inherently possesses. And it’s a matter of concern and discussion.<\/p>\n\n\n\n So, how can brands stay creative, competitive, and visible while utilizing AI? Or has AI taken over all the control of brands that they had over the marketing of yesteryears? We’ll see that in the article.<\/p>\n\n\n\n Table of Contents<\/p>\n<\/span><\/div>\n