The launch of \u201cNew Coke\u201d 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. It is also one of the biggest mistakes made by a big consumer brand, with many lessons to learn from.<\/p>\n\n\n\n
On April 23 of that year, The Coca-Cola Company decided to change the formula of its most popular drink for the first time in 99 years and launch it as \u201cNew Coke\u201d. The objective was to regain market share in the US and in the cola category – especially against Pepsi – but things didn\u2019t go as planned.<\/p>\n\n\n\n
The backlash from consumers was so huge that the company had to go back to the original Coca-Cola formula.<\/p>\n\n\n\n
Let\u2019s see what happened in detail \u2013 and most importantly, what we can learn from this.<\/p>\n\n\n\n
Table of Contents<\/p>\n<\/span><\/div>\n