{"id":157417,"date":"2024-10-14T19:42:09","date_gmt":"2024-10-14T19:42:09","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=157417"},"modified":"2025-10-28T16:04:50","modified_gmt":"2025-10-28T16:04:50","slug":"interbrands-2024-best-global-brands-report","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/","title":{"rendered":"Five Key Insights from Interbrand&#8217;s Best Global Brands 2024 Report"},"content":{"rendered":"\n<p>A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and report.<\/p>\n\n\n\n<p>The report features a list of the top 100 brands worldwide and key insights shaping the branding industry. Here are our five favorite takeaways from the report.<\/p>\n\n\n\n<p><em>Please note that this article is independent of Interbrand; our intention is to share valuable insights that could benefit branding professionals.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Which_brands_made_it_to_the_top_25_list\" >Which brands made it to the top 25 list?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Insight_1_The_increased_focus_on_short-term_performance_marketing_has_cost_brands_trillions\" >Insight #1: The increased focus on short-term performance marketing has cost brands trillions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Insight_2_The_branding_landscape_is_navigating_a_completely_new_terrain\" >Insight #2: The branding landscape is navigating a completely new terrain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Insight_3_Competing_on_product_and_price_alone_belongs_to_the_past_Today_the_brand_is_the_true_differentiator\" >Insight #3: Competing on product and price alone belongs to the past. Today the brand is the true differentiator.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Insight_4_The_five_ingredients_for_creating_brands_people_desire\" >Insight #4: The five ingredients for creating brands people desire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Insight_5_The_most_successful_brands_called_Multi_Arena_brands_are_growing_through_several_product_categories\" >Insight #5: The most successful brands (called Multi Arena brands) are growing through several product categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2024\/10\/interbrands-2024-best-global-brands-report\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_brands_made_it_to_the_top_25_list\"><\/span>Which brands made it to the top 25 list?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69aba5483f7ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69aba5483f7ac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/wp-content\/uploads\/2024\/10\/Top-100-Brands.png\" alt=\"image showing Interbrand's top 50 global brands for 2024\" class=\"wp-image-157578\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands.png 1600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-300x188.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-1024x640.png 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-768x480.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-1536x960.png 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-380x238.png 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-800x500.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-1160x725.png 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-760x475.png 760w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Top-100-Brands-600x375.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Interbrand&#8217;s Top Global Brands<\/figcaption><\/figure>\n\n\n\n<p>According to Interbrand, the top 25 most valuable brands in 2024 are: Apple, Microsoft, Amazon, Google, Samsung, Toyota, Coca-Cola, Mercedes-Benz, McDonald&#8217;s, BMW, Louis Vuitton, Tesla, Cisco, Nike, Instagram, Disney, Adobe, Oracle, IBM, SAP, Facebook, Herm\u00e8s, Chanel, YouTube, and J.P. Morgan.<\/p>\n\n\n\n<p>The report also highlights the brands to watch, the fast risers, as well as the new entrants to the ranking.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69aba5483fd39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69aba5483fd39\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers.png\" alt=\"image showing the fastest risers and brands to watch\" class=\"wp-image-157576\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers.png 1600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-300x188.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-1024x640.png 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-768x480.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-1536x960.png 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-380x238.png 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-800x500.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-1160x725.png 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-760x475.png 760w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Entrants-and-Risers-600x375.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Image from Interbrand&#8217;s report<\/figcaption><\/figure>\n\n\n\n<p>To establish its rankings, Interbrand relies on a three-pillar methodology:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Financial Forecast<\/strong>: This measures the economic return that the brand generates for its investors or its economic profit.<\/li>\n\n\n\n<li><strong>Role of Brand<\/strong>: This indicator assesses the brand&#8217;s influence on consumer purchasing decisions as opposed to other marketing factors (for example: price, product features).<\/li>\n\n\n\n<li><strong>Brand Strength<\/strong>: This aspect examines a brand&#8217;s ability to create loyalty and sustain ongoing demand in the future.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_1_The_increased_focus_on_short-term_performance_marketing_has_cost_brands_trillions\"><\/span>Insight #1: The increased focus on short-term performance marketing has cost brands trillions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By prioritizing performance marketing over long-term brand investment, the world\u2019s most valuable brands have lost approximately $3.5 trillion in cumulative brand value.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Utilizing our Best Global Brands data, we see that an increased focus on operational efficiency and short-term performance tactics over mid-term and long-term brand potential has cost the world\u2019s most valuable brands $3.5 trillion USD in cumulative brand value since we started our study. This equates to approximately $200 billion of lost revenue opportunity over the past 12 months.&#8221;<\/p>\n<cite>Source: Interbrand<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_2_The_branding_landscape_is_navigating_a_completely_new_terrain\"><\/span>Insight #2: The branding landscape is navigating a completely new terrain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The competitive landscape has changed a lot from the past when businesses experienced long periods of stability between disruptions. Now, disruptions happen all the time, creating an environment that is in perpetual motion and uncertain.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe used to think of the competitive environment as one of punctuated equilibrium, where there were long periods of stability between disruptions. Now the disruptions are coming closer and closer together. The competitive environment is in perpetual motion&#8230;\u201d<\/p>\n<cite><strong>Professor Rita McGrath,<\/strong><br \/>Columbia Business School<\/cite><\/blockquote>\n\n\n\n<p>While the basic rules of branding are still the same, the way things work has transformed. Here are some of the key ideas highlighted in the report:<br \/>\u2014 <strong>Consumers have more choices<\/strong> <strong>than ever<\/strong>, making it easy and cheap to explore new options, even if they already like a brand. <br \/>\u2014<strong> Innovation increases and gets adopted<\/strong> very quickly<br \/>\u2014 <strong>Feedback loops between brands and their consumers<\/strong> are now instant and consistent thanks to smart data use and artificial intelligence <br \/>\u2014 In this new world, <strong>a business, its brand, and its leaders are closely connected<\/strong><br \/>\u2014 <strong>Societal leadership<\/strong> is now an important part of a business\u2019s role. <br \/>\u2014 <strong>Anyone with a smartphone can build a brand<\/strong>, making branding and brand management more mainstream than ever <br \/>\u2014 Brands need to understand that they are not just sending out messages anymore; <strong>they are having real conversations with their audiences<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_3_Competing_on_product_and_price_alone_belongs_to_the_past_Today_the_brand_is_the_true_differentiator\"><\/span>Insight #3: Competing on product and price alone belongs to the past. Today the brand is the true differentiator. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The product brand is not enough anymore. If businesses and organizations want to truly stand out, they can&#8217;t rely solely on product features, prices, or location. This is because today, customers can easily find similar products at competitive prices. <\/p>\n\n\n\n<p>In today&#8217;s context, the brand becomes the most important factor that sets a business apart. It&#8217;s the one asset that cannot be easily and legally replicated. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Now, when a business competes on product, price or proximity, advantages are increasingly temporary. Product features and benefits can be copied. Technologies are easy to acquire. Discounting and couponing can only drive short term uplift and competing exclusively on price dilutes long-term loyalty, driving commoditization. Proximity? It matters less in a supply chain that can distribute almost any product to your door within 24 hours. In this context, the brand becomes the only truly ownable point of difference\u2014the one asset that cannot be legally replicated.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_4_The_five_ingredients_for_creating_brands_people_desire\"><\/span>Insight #4: The five ingredients for creating brands people desire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some brands are just things people buy out of commodity, while others are brands that people deeply desire.<\/p>\n\n\n\n<p>So, how do you make people truly desire your brand? According to Interbrand, the secret relies on creating deep connections with people on different levels\u2014sensory, functional, emotional, personal, and even moral. Brands that connect with people in these five ways have the potential to become iconic. The ultimate objective? Making people recognize the brand, enjoy it, and want to see what they do next.<\/p>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-1634817312\"><div id=\"thebr-1064197837\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_5_The_most_successful_brands_called_Multi_Arena_brands_are_growing_through_several_product_categories\"><\/span>Insight #5: The most successful brands (called Multi Arena brands) are growing through several product categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69aba5484107f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69aba5484107f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices.png\" alt=\"graph showing arena's brands outperform the main stock market indicies\" class=\"wp-image-157577\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices.png 1600w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-300x188.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-1024x640.png 1024w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-768x480.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-1536x960.png 1536w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-380x238.png 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-800x500.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-1160x725.png 1160w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-760x475.png 760w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Outperforming-stock-market-indices-600x375.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Image and graph from Interbrand&#8217;s report<\/figcaption><\/figure>\n\n\n\n<p>In 2024, the top brands globally have established themselves in various competitive arenas that go beyond the traditional industry or product category. Companies like Apple, Ferrari, and Disney shift their positioning from &#8220;here&#8217;s what we do&#8221; to &#8220;here&#8217;s what we can help you do&#8221;. They navigate through different product categories that can achieve this goal.<\/p>\n\n\n\n<p>&#8220;When we map the top 25 brands in our Best Global Brands table, we see a significant number of companies that deploy their brand in different ways to traditional category incumbents, unlocking exponential pathways to growth.&#8221; <\/p>\n\n\n\n<p>This doesn&#8217;t mean that all brands should be present in several industries. However, they should position themselves based on needs rather than categories. <\/p>\n\n\n\n<p>This is not a new concept, but it represents the main success factor shared by today&#8217;s top global brands. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If there is one main takeaway from this 2024 ranking and report, it&#8217;s that the most successful companies are not just promoting their products and services. Instead, they are letting their brands guide their entire business strategy.<\/p>\n\n\n\n<p><em>Link to the full report: <a href=\"https:\/\/interbrand.com\/best-brands\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Interbrand&#8217;s 2024 Top 100 Best Global Brands Report<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and&hellip;\n","protected":false},"author":7,"featured_media":157555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and report. Here are our five favorite takeaways from the report. ","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[714,524],"tags":[],"ppma_author":[744],"class_list":{"0":"post-157417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-industry","8":"category-trends","9":"cs-entry","10":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":714,"label":"Branding Industry"},{"value":524,"label":"Trends"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/10\/Interbrand-best-global-brands-2024-1.png",800,500,false],"author_info":{"display_name":"Julian Oppelt","author_link":"https:\/\/www.thebrandingjournal.com\/author\/julian\/"},"comment_info":1,"category_info":[{"term_id":714,"name":"Branding Industry","slug":"branding-industry","term_group":0,"term_taxonomy_id":714,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":714,"category_count":11,"category_description":"","cat_name":"Branding Industry","category_nicename":"branding-industry","category_parent":0},{"term_id":524,"name":"Trends","slug":"trends","term_group":0,"term_taxonomy_id":524,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":524,"category_count":20,"category_description":"","cat_name":"Trends","category_nicename":"trends","category_parent":0}],"tag_info":false,"authors":[{"term_id":744,"user_id":7,"is_guest":0,"slug":"julian","display_name":"Julian Oppelt","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/06\/Julian-Oppelt-Marketing-and-Partnerships-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/157417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=157417"}],"version-history":[{"count":30,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/157417\/revisions"}],"predecessor-version":[{"id":207261,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/157417\/revisions\/207261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/157555"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=157417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=157417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=157417"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=157417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}