{"id":1559,"date":"2015-10-03T03:19:56","date_gmt":"2015-10-03T03:19:56","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1559"},"modified":"2015-10-05T02:33:17","modified_gmt":"2015-10-05T02:33:17","slug":"canadian-company-begs-apple-to-change-their-new-iphones-name","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2015\/10\/canadian-company-begs-apple-to-change-their-new-iphones-name\/","title":{"rendered":"Canadian company begs Apple to change their new iPhone’s name"},"content":{"rendered":"

Amidst the height of Apple\u2019s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets of NYC to ask the tech giant to change the name of their new iPhones. <\/em><\/strong><\/p>\n

Registered under the business name 6S Marketing Incorporation, the firm sent out a billboard on a truck in front of the Apple Store in New York City. It came with a straightforward message: \u201cDear Apple, Please call it the iPhone 7. Sincerely, 6S Marketing #WeAre6S, WeAre6S.com.\u201d<\/p>\n

Why would they make such a gimmick in public?<\/p>\n

Back story<\/h1>\n

The firm has been in business since 2000 and they want to keep the \u201c6S\u201d name so that it\u2019s associated with their business and not Apple\u2019s next flagship phone.<\/p>\n

In the official statement by 6S Marketing Inc.<\/a>, co-founder and president Chris Breikss said, “We wanted to save a little space in the world for our company\u2019s history, and we thought this was a fun way to tell our story and what ‘6S’ means to us.\u201d<\/p>\n

Breikss added, “Hopefully, this message will reach you in time and you\u2019ll reconsider leaving ‘6S’ to the originals \u2014 we\u2019ve been rocking it since the millennium, after all.”<\/p>\n

\"iPhone-6S-Scientists\"<\/a><\/p>\n

Is there a chance that 6S Marketing\u2019s requests will be recognized by Apple?<\/p>\n

Apple stands firm<\/h1>\n

Despite the marketing firm\u2019s publicity stunt, there\u2019s no chance Apple will change their new smartphone\u2019s name. Firstly, they have already announced the new smartphones\u2019 name officially during their Keynote event. Secondly, Apple has already manufactured a lot of devices with the \u201cS\u201d to signify that it\u2019s an upgraded S series of its predecessor. Lastly, there\u2019s no turning back now \u2013 if they did it would cost them an unimaginable amount of money.<\/p>\n

Although the new iPhones come with various upgraded features, the physical design of the handsets remains the same as its predecessor. It has been an Apple trademark over the years, that they will only change the number of their iPhones when the aesthetic see an obvious improvement (like the iPhone 5s and 5c to the iPhone 6 and iPhone 6 Plus). The new smartphones have the same 4.7-inch and 5.5-inch size and physical look of its predecessor, as seen on the featured post by O2<\/a>.<\/p>\n

So, in short, there\u2019s no way it can be considered the next iPhone 7, as the Canadian marketing firm hoped. They will just have to wait for another year when Apple will more than likely release its next handset.<\/p>\n

Before any iFans go ballistic over this public stunt, we must understand that 6S Marketing is an advertising firm and they are probably doing what they know best \u2013 raining awareness of their brand. If there\u2019s anything that we learned from this scenario it\u2019s \u2013 if you can\u2019t beat a multinational firm like Apple, use them for promotional purposes.<\/p>\n

Do you find marketing stunts like this effective? Share your thoughts with us below.
\n<\/em><\/strong>For more marketing tips and news<\/a>, have a look at\u00a0The Branding Journal\u2019s page.<\/em><\/strong><\/p>\n

References: <\/strong><\/em>6S Marketing<\/a>, O2<\/a>
\n<\/strong>Picture from<\/strong>:<\/strong>\u00a06S Marketing<\/a>,\u00a0Mashable<\/a>.\u00a0Photo Credit: Mathieu Thouvenin<\/a> via Compfight<\/a> cc<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Amidst the height of Apple\u2019s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets…\n","protected":false},"author":5,"featured_media":1560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Amidst the height of Apple\u2019s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets of NYC to ask the tech giant to change the name of their new iPhones. Registered under the business name 6S Marketing Incorporation, the firm sent out a billboard on a truck in front of the Apple Store in New York City. 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