{"id":1479,"date":"2015-08-10T02:27:37","date_gmt":"2015-08-10T02:27:37","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1479"},"modified":"2023-06-27T10:29:04","modified_gmt":"2023-06-27T10:29:04","slug":"product-innovation-lexus-officially-unveils-its-slide-hoverboard","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/","title":{"rendered":"Product Innovation: Lexus Officially Unveils Its Slide Hoverboard"},"content":{"rendered":"<p>Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its new SLIDE! The Japanese automotive manufacturer\u2019s project explores a new form of motion by launching a sort of flying skateboard!<\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1482\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg\" alt=\"lexus--hoverboard-slide-branding-product-2\" width=\"970\" height=\"546\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg 970w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-300x169.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-768x432.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-380x214.jpg 380w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-800x450.jpg 800w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/#How_does_it_work\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/#Why_is_it_good_branding\" >Why is it good branding?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_work\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u201cIt works using an extreme version of the way two magnets repulse one another if they&#8217;re aligned correctly. Inside the board is a superconductor, which generates an intense magnetic field when extremely cold\u201d, explains NBC news. \u201cGive it a supply of liquid nitrogen and it floats happily above an opposing magnet \u2014 not regular pavement or dirt, though.\u201d<\/p><\/blockquote>\n<p>https:\/\/www.youtube.com\/watch?v=7KtzyZKSuls<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_it_good_branding\"><\/span>Why is it good branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The prototype was created as \u00a0part of the group\u2019s \u201c<a href=\"https:\/\/www.lexus-int.com\/amazinginmotion\/?gclid=CjwKEAjwueytBRCmpOyZ2L-xrG8SJADwH5c6ad10U49YI_LW0sPpWQiU7puKhY76FcT8xh32nhxaFxoCexLw_wcB\">Amazing in Motion<\/a>\u201d project to showcase Lexus\u2019 creativity and innovation expertise, but we don\u2019t know if they plan to sell it to individuals in the future. It mostly serves as a unique marketing opportunity to demonstrate what the brand is capable of, but also to prove that \u201camazing in motion\u201d is actually not just a slogan, it is the reality.<\/p>\n<p><em><strong>References:<\/strong><\/em> <a href=\"https:\/\/hypebeast.com\/2015\/8\/lexus-unveils-its-hoverboard\">Hype Beast,<\/a> <a href=\"https:\/\/www.nbcnews.com\/tech\/innovation\/lexus-takes-wraps-its-mysterious-slide-hoverboard-n404201\">NBC News<\/a>, <a href=\"https:\/\/www.digitaltrends.com\/cars\/lexus-to-reveal-slide-hoverboard-august-5-pictures-video\/\">Digital Trends<br \/>\n<\/a><strong><em>Pictures from:\u00a0<\/em><\/strong><em><a href=\"https:\/\/www.digitaltrends.com\/cars\/lexus-to-reveal-slide-hoverboard-august-5-pictures-video\/\">Digital Trends<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its&hellip;\n","protected":false},"author":2,"featured_media":1481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its new SLIDE! The Japanese automotive manufacturer\u2019s project explores a new form of motion by launching a sort of flying skateboard!","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[58,4,106],"tags":[13,377,121,376,120,375,374],"ppma_author":[742],"class_list":{"0":"post-1479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-positioning","8":"category-news","9":"category-product","10":"tag-branding","11":"tag-hoverboard","12":"tag-innovation-2","13":"tag-lexus","14":"tag-product-2","15":"tag-slide","16":"tag-slide-lexus-product-branding","17":"cs-entry","18":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":58,"label":"Brand 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