{"id":143995,"date":"2024-10-22T11:46:26","date_gmt":"2024-10-22T11:46:26","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=143995"},"modified":"2024-10-22T11:46:27","modified_gmt":"2024-10-22T11:46:27","slug":"10-principles-purpose-driven-brand","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2024\/10\/10-principles-purpose-driven-brand\/","title":{"rendered":"10 Principles of a Purpose-Driven Brand"},"content":{"rendered":"\n

A brand’s purpose <\/a>is one of the initial elements of a brand strategy. This concept gained popularity around ten years ago, with some purposes being more effective than others.<\/p>\n\n\n\n

Then came purpose-driven brands, which go further by actively integrating that purpose into their core business practices and culture.<\/p>\n\n\n\n

To help us understand this concept better, we are proposing ten guiding principles that demonstrate how purpose-driven brands can make a difference\u2014one meaningful action at a time.<\/p>\n\n\n\n

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Table of Contents<\/p>\n<\/span><\/div>\n