{"id":1436,"date":"2015-05-14T03:43:57","date_gmt":"2015-05-14T03:43:57","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1436"},"modified":"2024-06-05T08:53:52","modified_gmt":"2024-06-05T08:53:52","slug":"branding-a-country-the-brand-peru","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2015\/05\/branding-a-country-the-brand-peru\/","title":{"rendered":"Branding a Country: The Brand Peru"},"content":{"rendered":"

Back in 2011, a new brand identity was born for the country Peru in South America. The process of creating the brand started in 2009 and was led by PromPeru (Peru Exports and Tourism Promotion Commission) and designed by the Buenos Aires office of\u00a0Futurebrand.<\/p>\n

I believe this case study is very interesting, as we usually talk about branding strategies for consumer goods and service companies. But anything can need a branding strategy, from a human being (which is called personal branding) to an entire country!<\/p>\n

Branding a country can help attract tourists and investors, and increase the demand for what the product has to offer (for example, product and services). Also, good branding can help the country earn the respect of other nations.<\/p>\n

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