{"id":10281,"date":"2023-04-10T15:26:17","date_gmt":"2023-04-10T15:26:17","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=10281"},"modified":"2025-04-01T14:39:34","modified_gmt":"2025-04-01T14:39:34","slug":"logos-hidden-meanings","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2023\/04\/logos-hidden-meanings\/","title":{"rendered":"Discover the Hidden Meanings Behind These 40 Company Logos"},"content":{"rendered":"\n<p>Company logos are an essential part of any brand&#8217;s visual identity, representing the company&#8217;s values, products, and services. While some logos may seem straightforward and simple, many are crafted with hidden meanings and subtle nuances designed to convey a deeper message.<\/p>\n\n\n\n<p>While colors or shapes may give an idea of what the logo represents, many companies choose more thought-out designs that leave people trying to decipher them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/04\/logos-hidden-meanings\/#Why_Are_There_Hidden_Messages_in_Logos\" >Why Are There Hidden Messages in Logos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/04\/logos-hidden-meanings\/#The_Best_Logos_with_Hidden_Meanings\" >The Best Logos with Hidden Meanings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/04\/logos-hidden-meanings\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Are_There_Hidden_Messages_in_Logos\"><\/span>Why Are There Hidden Messages in Logos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Logos are often designed to communicate a message or an idea to the audience. <\/p>\n\n\n\n<p>Sometimes, designers use hidden messages in logos <strong>to convey a deeper meaning<\/strong>. These hidden messages, or Easter eggs, can be anything from subtle imagery to the clever wordplay that can be easily missed at first glance.<\/p>\n\n\n\n<p>Using hidden messages in logos can help create a deeper connection between the brand and its audience, <strong>making the logo stand out in a crowded marketplace<\/strong>. Moreover, these Easter eggs also help to <strong>develop a sense of intrigue and curiosity<\/strong> in the audience, increasing their engagement with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Best_Logos_with_Hidden_Meanings\"><\/span>The Best Logos with Hidden Meanings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s dive deeper and discover the hidden meanings of the following 40 logos. Perhaps you even know some!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toblerone<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"\/wp-content\/uploads\/2023\/04\/Toblerone.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Toblerone.png\" alt=\"Toblerone\" class=\"wp-image-10320\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Toblerone.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Toblerone-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Toblerone-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Toblerone-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Toblerone and its mountain are widely recognizable, but there is something many people miss at first glance. Have you noticed the bear inside the mountain? It represents the city of Bern, where Toblerone originated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FedEx<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/FedEx.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/FedEx.png\" alt=\"FedEx\" class=\"wp-image-10297\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/FedEx.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/FedEx-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/FedEx-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/FedEx-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Shipping company FedEx has always been hiding an arrow between the letters \u2018E\u2019 and \u2018X\u2019. This shape is meant to represent how fast FedEx ships to its clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Carrefour<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Carrefour.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Carrefour.png\" alt=\"Carrefour\" class=\"wp-image-10292\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Carrefour.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Carrefour-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Carrefour-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Carrefour-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>In French, \u2018Carrefour\u2019 means intersection, which is shown on the logo at first glance; you can see two arrows pointing at a right or left turn. However, hidden in between is the shape of the letter C. You just have to focus on the negative space to see it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Amazon.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Amazon.png\" alt=\"Amazon\" class=\"wp-image-10287\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Amazon.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Amazon-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Amazon-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Amazon-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The arrow on Amazon\u2019s logo not only represents a smile, conveying customer satisfaction; it also connects the \u2018A\u2019 to the \u2018Z\u2019, meaning that they sell everything from A to Z!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Man<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/New-Man.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/New-Man.png\" alt=\"New Man\" class=\"wp-image-10312\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/New-Man.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/New-Man-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/New-Man-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/New-Man-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>New Man has a logo that can be read upside down! In addition, if you step away from it, you can see a bow tie shape with the letters \u2018N\u2019 and \u2018M\u2019 on each line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tour de France<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Tour-de-France.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Tour-de-France.png\" alt=\"Tour de France\" class=\"wp-image-10322\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tour-de-France.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tour-de-France-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tour-de-France-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tour-de-France-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The Tour de France design conveys a clever way of using letters to create an image. If you look closely, you will notice that the \u2018O\u2019 in \u2018Tour\u2019 with the yellow circle forms the shape of a bike, and the \u2018R\u2019 is meant to look like a bike rider!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eight<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Eight.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Eight.png\" alt=\"Eight\" class=\"wp-image-10296\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Eight.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Eight-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Eight-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Eight-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>This design company conveys its creativity through the logo. Each letter is formed by a section of the number eight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roxy<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Roxy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Roxy.png\" alt=\"Roxy\" class=\"wp-image-10317\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Roxy.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Roxy-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Roxy-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Roxy-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Roxy is a sports brand born from the Quicksilver group that targets a female audience. A very clever way to portray this is through its design; they took Quicksilver\u2019s logo and mirrored it, creating a heart shape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NBC<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/NBC.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/NBC.png\" alt=\"NBC\" class=\"wp-image-10311\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/NBC.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/NBC-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/NBC-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/NBC-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>NBC&#8217;s classic logo is formed by the six colors of the rainbow, symbolizing the rise of color TV. However, inside, you can also see the shape of a peacock that is spreading its feathers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hope for African Children Initiative<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children.png\" alt=\"Hope for African Children\" class=\"wp-image-10302\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hope-for-African-Children-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>At first glance, this logo shows the shape of the African continent. But if you look closer, you will see the outline of a child and their mother, whom the foundation is trying to help bring together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sony Vaio<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Sony-Vaio.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Sony-Vaio.png\" alt=\"Sony Vaio\" class=\"wp-image-10319\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Vaio.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Vaio-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Vaio-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Vaio-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Sony Vaio combines the ideas of analog and digital technology into one. It utilizes the \u2018V\u2019 and \u2018A\u2019 to represent an analog wave and the \u2018I\u2019 and \u2018O\u2019 to represent binary from the digital world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tostitos<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Tostitos.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Tostitos.png\" alt=\"Tostitos\" class=\"wp-image-10321\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tostitos.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tostitos-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tostitos-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Tostitos-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Tostitos portrays a clever and fun design on its logo. You will see the two \u2018T\u2019s in the middle as two people dipping a tortilla chip inside a bowl on top of the \u2018I\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beats<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Beats.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Beats.png\" alt=\"Beats\" class=\"wp-image-10290\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Beats.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Beats-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Beats-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Beats-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Many people rave about their products, but have you ever noticed that the \u2018b\u2019 inside their logo represents the profile of someone wearing headphones?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cisco<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Cisco.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Cisco.png\" alt=\"Cisco\" class=\"wp-image-10294\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Cisco.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Cisco-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Cisco-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Cisco-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Born in San Franciso, this sound company portrays the two towers of the Golden Bridge on its logo as a homage to their hometown! In addition, the outline of this figure is also meant to look like sound waves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Baskin Robbins<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Baskin-Robbins.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Baskin-Robbins.png\" alt=\"Baskin Robbins\" class=\"wp-image-10289\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Baskin-Robbins.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Baskin-Robbins-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Baskin-Robbins-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Baskin-Robbins-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Baskin Robbins is an ice-cream chain company that has utilized colors very cleverly. On their logo, you can read out the number \u201831\u2019 out of the \u2018B\u2019 and \u2018R\u2019, representing their 31 flavors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">London Symphony Orchestra<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/LSO.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/LSO.png\" alt=\"LSO\" class=\"wp-image-10308\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LSO.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LSO-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LSO-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LSO-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Some may think that this abbreviation is just written in a flashy font. However, it is an abstract outline of an orchestra conductor; the \u2018L\u2019 and the \u2018O\u2019 form the arms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GameCube<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Gamecube.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Gamecube.png\" alt=\"Gamecube\" class=\"wp-image-10299\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gamecube.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gamecube-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gamecube-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gamecube-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Nintendo GameCube shows a very interesting logo. Not only is it a cube inside another, but it also forms a \u2018G\u2019 in black and a \u2018C\u2019 in the negative (white) space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unilever<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Unilever.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Unilever.png\" alt=\"Unilever\" class=\"wp-image-10323\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Unilever.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Unilever-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Unilever-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Unilever-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Unilever is a father company that involves many different products. The \u2018U\u2019 on its logo is formed by all the types of goods sold by Unilever, which makes it entertaining to figure out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audi<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Audi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Audi.png\" alt=\"Audi\" class=\"wp-image-10288\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Audi.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Audi-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Audi-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Audi-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Audi&#8217;s logo is formed by four interlocking rings, representing the merger of four automobile manufacturers that joined to create the Audi brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Pinterest.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Pinterest.png\" alt=\"Pinterest\" class=\"wp-image-10315\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pinterest.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pinterest-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pinterest-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pinterest-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The Pinterest logo is pretty straightforward. A \u2018P\u2019 inside a red circle, right? However, the \u2018P\u2019 is actually meant to represent a pin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gillette<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Gillette.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Gillette.png\" alt=\"Gillette\" class=\"wp-image-10300\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gillette.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gillette-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gillette-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Gillette-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Gillette&#8217;s logo features a simple but striking design that incorporates the company name in blue lettering with a sharp razor cut on the dot of the \u2018I\u2019\u2019s, symbolizing the high precision of their blades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wendy\u2019s<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Wendys.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Wendys.png\" alt=\"Wendys\" class=\"wp-image-10324\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Wendys.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Wendys-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Wendys-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Wendys-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Wendy&#8217;s is portrayed by a distinctive red-headed girl with pigtails. On the collar of her dress, you can read the word \u2018mom\u2019, which evokes the homey feeling of Wendy\u2019s food.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">My Fonts<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/My-Fonts.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/My-Fonts.png\" alt=\"My Fonts\" class=\"wp-image-10310\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/My-Fonts.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/My-Fonts-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/My-Fonts-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/My-Fonts-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>This one is a bit harder to see the first time. My Fonts is a website where one can access different fonts. The \u2018My\u2019 in My Fonts has been designed to look like a hand, showing the ease of \u2018grabbing\u2019 any font you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Picasa<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Picasa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Picasa.png\" alt=\"Picasa\" class=\"wp-image-10314\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Picasa.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Picasa-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Picasa-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Picasa-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Picasa&#8217;s logo features a colorful geometric shape that resembles a shutter or camera lens. The logo represents the software&#8217;s focus on organizing and enhancing digital photos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Galeries Lafayette<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette.png\" alt=\"Galeries Lafayette\" class=\"wp-image-10298\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Galeries-Lafayette-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>This emblematic French department store holds a hidden element in its logo. In between its fancy writing lies the Eiffel Tower in the letter \u2018f\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BMW<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/BMW.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/BMW.png\" alt=\"BMW\" class=\"wp-image-10291\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/BMW.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/BMW-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/BMW-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/BMW-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Many people say that the two-colored squares on BMW\u2019s circle represent a propeller, as BMW began making airplane engines. However, the two colors represent Bavaria\u2019s flag (a state\/province in Germany), where the company originates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LG<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/LG.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/LG.png\" alt=\"LG\" class=\"wp-image-10307\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LG.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LG-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LG-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/LG-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>When observing LG\u2019s design, there\u2019s one obvious takeaway: the \u2018L\u2019 and the \u2018G\u2019 can be found inside the circle. Not everyone notices the face they make, though! The \u2018L\u2019 becomes the nose, and the \u2018G\u2019 forms the rest of the face.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adidas<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Adidas.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Adidas.png\" alt=\"Adidas\" class=\"wp-image-10286\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Adidas.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Adidas-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Adidas-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Adidas-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Adidas\u2019 logo is one of the most famous in the sports world. But did you know that the three lines on top of the words are meant to represent a mountain? It symbolizes the hardships and obstacles athletes face and overcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nike<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Nike.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Nike.png\" alt=\"Nike\" class=\"wp-image-10313\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Nike.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Nike-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Nike-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Nike-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Speaking of the sports world, Nike is another dominant brand. Its symbol represents the wing of the Greek goddess of victory, \u2018Nike\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yoga Australia<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Yoga-Australia.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Yoga-Australia.png\" alt=\"Yoga Australia\" class=\"wp-image-10325\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Yoga-Australia.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Yoga-Australia-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Yoga-Australia-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Yoga-Australia-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The initial logo from Yoga Australia hides a gem in the middle. The space created between the girl\u2019s arm and leg forms the country of Australia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hyundai<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Hyundai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Hyundai.png\" alt=\"Hyundai\" class=\"wp-image-10303\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hyundai.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hyundai-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hyundai-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hyundai-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Hyundai\u2019s logo appears very fancy and stylized with a slanted \u2018H\u2019 as the protagonist. However, that \u2018H\u2019 is also meant to represent two people giving a handshake: a salesperson and a customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Museum of London<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Museum-of-London.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Museum-of-London.png\" alt=\"Museum of London\" class=\"wp-image-10309\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Museum-of-London.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Museum-of-London-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Museum-of-London-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Museum-of-London-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The Museum of London has an interesting look. The colorful, organic shapes have some meaning behind them, though. Each element shows the shape of London throughout history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pittsburgh Zoo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo.png\" alt=\"Pittsburgh Zoo\" class=\"wp-image-10316\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Pittsburgh-Zoo-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>When looking at the Pittsburgh Zoo logo, you can see one of two things (or maybe both!): either a tree or the figures of a gorilla and a cheetah looking at each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Levi\u2019s<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Levis.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Levis.png\" alt=\"Levis\" class=\"wp-image-10306\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Levis.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Levis-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Levis-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Levis-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Everyone knows Levi&#8217;s and their product: jeans. However, only a few people pay attention to their logo. On the bottom of the red shape, you can clearly see the cut-out of the classic Levi&#8217;s pockets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sony Ericsson<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Sony-Ericsson.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Sony-Ericsson.png\" alt=\"Sony Ericsson\" class=\"wp-image-10318\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Ericsson.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Ericsson-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Ericsson-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Sony-Ericsson-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>With a futuristic design, Sony Ericsson\u2019s logo contains the initials of their name; the \u2018s\u2019 and the \u2018e\u2019 can be seen together inside the ball.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chick-Fil-A<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Chick-Fil-A.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Chick-Fil-A.png\" alt=\"Chick Fil A\" class=\"wp-image-10293\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Chick-Fil-A.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Chick-Fil-A-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Chick-Fil-A-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Chick-Fil-A-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Chick-Fil-A\u2019s design is more literal about their main product. On the \u2018C\u2019, you can see a chicken with its crest!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continental<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Continental.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Continental.png\" alt=\"Continental\" class=\"wp-image-10295\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Continental.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Continental-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Continental-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Continental-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>The first two letters in Continental\u2019s logo give the biggest clue as to what they sell. If you pay attention, the \u2018c\u2019 and the \u2018o\u2019 form a tire together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Goodwill<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Goodwill.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Goodwill.png\" alt=\"Goodwill\" class=\"wp-image-10301\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Goodwill.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Goodwill-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Goodwill-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Goodwill-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>At first glance, you might think that Goodwill\u2019s logo is a smiley face, representing how good it feels to recycle and reuse. But this face is actually a larger size of the letter \u2018g\u2019.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hershey\u2019s Kisses<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Kisses.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Kisses.png\" alt=\"Kisses\" class=\"wp-image-10304\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Kisses.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Kisses-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Kisses-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Kisses-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Hershey\u2019s Kisses has a very distinctive shape for its small chocolate bites. But have you seen that the space between the \u2018K\u2019 and the \u2018I\u2019 in \u2018kisses\u2019 forms the shape of one of their chocolates?<\/p>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-2948891892\"><div id=\"thebr-4032896015\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h3 class=\"wp-block-heading\">K\u00f6lner Zoo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/wp-content\/uploads\/2023\/04\/Koelner-Zoo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/04\/Koelner-Zoo.png\" alt=\"Koelner Zoo\" class=\"wp-image-10305\" style=\"width:600px;height:300px\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Koelner-Zoo.png 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Koelner-Zoo-300x150.png 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Koelner-Zoo-768x384.png 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Koelner-Zoo-380x190.png 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>One last example of great use of negative space is K\u00f6lner Zoo&#8217;s logo (Cologne, Germany). You will find a giraffe, a rhino, and a reference to Cologne&#8217;s cathedral as negative space inside the elephant figure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And that makes it 40 logos in total. The next time you encounter a logo, pay closer attention to all the details because most tell an additional story!<\/p>\n","protected":false},"excerpt":{"rendered":"Company logos are an essential part of any brand&#8217;s visual identity, representing the company&#8217;s values, products, and services.&hellip;\n","protected":false},"author":37,"featured_media":10331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"40 Famous Logos with Hidden Meanings%%page%% | %%sitename%%","_seopress_titles_desc":"Explore the hidden meanings behind 40 popular logos in this article, from Toblerone's hidden bear to FedEx's arrow. Discover how these hidden messages create a deeper connection between the brand and its audience.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[207,3,2],"tags":[],"ppma_author":[775],"class_list":{"0":"post-10281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-strategy","8":"category-brands","9":"category-logo-design","10":"cs-entry","11":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":207,"label":"Brand Strategy"},{"value":3,"label":"Branding"},{"value":2,"label":"Logo"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/04\/Hidden-Messages-in-Logos.jpg",800,534,false],"author_info":{"display_name":"Mar Aguilar Giron","author_link":"https:\/\/www.thebrandingjournal.com\/author\/mar\/"},"comment_info":18,"category_info":[{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":3,"name":"Branding","slug":"brands","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":3,"category_count":40,"category_description":"","cat_name":"Branding","category_nicename":"brands","category_parent":0},{"term_id":2,"name":"Logo","slug":"logo-design","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"","parent":490,"count":22,"filter":"raw","cat_ID":2,"category_count":22,"category_description":"","cat_name":"Logo","category_nicename":"logo-design","category_parent":490}],"tag_info":false,"authors":[{"term_id":775,"user_id":37,"is_guest":0,"slug":"mar","display_name":"Mar Aguilar Giron","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/01\/Mar-Aguilar-Giron-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=10281"}],"version-history":[{"count":8,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10281\/revisions"}],"predecessor-version":[{"id":177655,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10281\/revisions\/177655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/10331"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=10281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=10281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=10281"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=10281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}