{"id":10211,"date":"2023-03-29T16:47:22","date_gmt":"2023-03-29T16:47:22","guid":{"rendered":"https:\/\/www.thebrandingjournal.com\/?p=10211"},"modified":"2023-09-21T09:49:15","modified_gmt":"2023-09-21T09:49:15","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/","title":{"rendered":"The Power of a Strong Brand Identity: Definition, Importance, and Key Elements"},"content":{"rendered":"\n<p>Defining a brand identity is a crucial step in a brand&#8217;s strategy. But what does brand identity mean, and what key elements make a brand unique?<\/p>\n\n\n\n<p>This article answers these questions and summarizes everything you need to know about brand identity: what it means, why it matters, and the essential components that make a brand genuinely one-of-a-kind.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/#What_is_brand_identity\" >What is brand identity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/#Why_is_it_important_to_define_a_clear_brand_identity\" >Why is it important to define a clear brand identity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/#Seven_key_elements_of_a_brands_identity\" >Seven key elements of a brand&#8217;s identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/#Key_takeaways\" >Key takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_brand_identity\"><\/span>What is brand identity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brand identity is a vital aspect of a brand strategy. <\/p>\n\n\n\n<p>It refers to <strong>the unique characteristics that influence a brand&#8217;s perceived personality, appearance, and behavior<\/strong>. A brand&#8217;s identity encompasses tangible and intangible elements, including its history, name, personality, and visual identity.<\/p>\n\n\n\n<p>To understand brand identity, it helps to think about what comprises a person&#8217;s identity. Individuals are a combination of elements such as their name, origins, personality, values, beliefs, story, and physique. Brand identity works similarly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The difference between brand identity and brand image<\/h3>\n\n\n\n<p>It\u2019s easy to confuse brand identity with brand image, but they\u2019re two very different things.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image is how an audience perceives and interprets signals coming from a brand through different touch points. In other words, <strong>brand image comes from the audience<\/strong>.<\/li>\n\n\n\n<li>Brand identity makes a brand unique. It\u2019s determined by how the people behind a brand want the public to perceive it. <strong>Brand identity comes from the brand itself<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_it_important_to_define_a_clear_brand_identity\"><\/span>Why is it important to define a clear brand identity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Companies often overlook the importance of creating a well-defined brand identity as part of their overall marketing strategy, but it\u2019s a crucial step. <\/p>\n\n\n\n<p>Constructing a brand identity is an <strong>opportunity to personify a brand<\/strong>, bring it to life, and establish strong emotional connections with its audience. <\/p>\n\n\n\n<p>By creating a unique and distinguishable identity, a brand can <strong>differentiate itself from its competitors<\/strong> and <strong>build a lasting reputation<\/strong>.<\/p>\n\n\n\n<p>A clearly defined <strong>brand identity brings several benefits<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uniqueness<\/strong>: A deep understanding of a brand&#8217;s unique qualities and how it sets itself apart from competitors.<\/li>\n\n\n\n<li><strong>Personification and emotional connection<\/strong>: An opportunity to build an emotional connection with target audiences.<\/li>\n\n\n\n<li><strong>Consistency<\/strong>: Consistent communication and marketing efforts can lead to better brand recognition.<\/li>\n\n\n\n<li><strong>Clarity<\/strong>: A distinction between core, unchanging brand elements and ones that can evolve.<\/li>\n<\/ul>\n\n\n\n<p>As we\u2019ve already mentioned, brand identity is how a brand wants to be perceived by consumers. It differs from brand image, which is how the brand is actually perceived.<\/p>\n\n\n\n<p>Many brands base their identity on what their competitors do (imitation) or short-term market trends, which makes them vulnerable to becoming generic, indistinguishable, and lacking clear and meaningful audience connection. Basing a brand identity on imitation or trends also fails to establish a solid foundation for long-term growth and success.<\/p>\n\n\n\n<p>Brand identity is crucial because it gives entrepreneurs and brand strategists the power to <strong>choose and construct an authentic identity<\/strong>. Brands with strong identities are self-assured \u2013 they know who they are and how to convey that to connect with their audience. In short, a clearly defined brand identity gives brands an edge and an increased chance of long-term success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seven_key_elements_of_a_brands_identity\"><\/span>Seven key elements of a brand&#8217;s identity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity.jpg\" alt=\"Elements Brand Identity\" class=\"wp-image-10227\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity.jpg 800w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity-300x150.jpg 300w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity-768x384.jpg 768w, https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/03\/Elements-Brand-Identity-380x190.jpg 380w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">The seven elements of brand identity<\/figcaption><\/figure>\n\n\n\n<p>Brand identity isn\u2019t always unanimous within a brand\u2019s management literature, which can lead to different interpretations. This section introduces the key aspects that should be part of any brand identity definition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand story<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brand story is a <strong>unique and compelling narrative<\/strong> that defines a <strong>brand&#8217;s origins<\/strong>.<\/li>\n\n\n\n<li>It can create a solid emotional connection with customers and make a brand memorable.<\/li>\n<\/ul>\n\n\n\n<p>A great brand story can include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why, when, where, and how the brand started<\/li>\n\n\n\n<li>A concise profile of the founders<\/li>\n\n\n\n<li>Key events and turning points in the brand\u2019s lifespan<\/li>\n\n\n\n<li>Cultural and\/or historic aspects<\/li>\n\n\n\n<li>Entertaining and inspiring events that have occurred over the years<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brand name<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brand\u2019s name is often the first thing customers hear or see. Therefore, it should be <strong>memorable and easy to spell and say<\/strong>.<\/li>\n\n\n\n<li>It can be a combination of words, letters, or even numbers, chosen for memorability and uniqueness.<\/li>\n\n\n\n<li>A great brand name can help <strong>establish brand recognition and evoke emotions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brand personality<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing a brand with specific character traits <strong>makes it more human<\/strong>. A clearly defined brand personality generates attachment among its audience. Consumers feel concerned by its behavior and values, just like they would with a person.<\/li>\n\n\n\n<li>A brand&#8217;s personality corresponds to \u201cits way of being\u201d and forms the basis for building its visual and verbal identity and behaviors.<\/li>\n\n\n\n<li>According to branding expert Jean-No\u00ebl Kapferer: \u201cbrand personality <strong>fulfills a psychological function<\/strong>. It allows consumers to either identify with it, or to project themselves into it.\u201d (1)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Communication style and tone of voice<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brand&#8217;s communication style and tone of voice define <strong>how it communicates with different audiences<\/strong>. It includes the type of vocabulary used, how the brand expresses its messages, interacts with others, and the emotions it conveys.<\/li>\n\n\n\n<li>Communication style refers to how a brand interacts with its audience through speech (factual\/analytical\/questioning or opinionated); dynamism (calm or energetic); feelings (depth of feelings vs. being detached and undemonstrative); protagonism (storyteller vs. good listener); and communication channels.<\/li>\n\n\n\n<li>Tone of voice can be divided into <strong>four main styles<\/strong>: funny\/serious; formal\/casual; respectful\/irreverent; and enthusiastic\/matter of fact.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The brand as a product or service<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumers can quickly judge a brand based on its products or services (e.g., uniqueness, perceived quality and functionality, added value, feelings conveyed, product production, and social and environmental impact).<\/li>\n\n\n\n<li>A brand&#8217;s products or services are part of its identity. They <strong>represent the brand and embody the different facets of its identity<\/strong>.<\/li>\n\n\n\n<li>It is essential to create products and services that are exclusive to the brand and aligned with its overall identity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Visual identity<\/h3>\n\n\n\n<p>A brand&#8217;s visual identity is the <strong>combination of graphic elements that identify the brand<\/strong>.<\/p>\n\n\n\n<p>Elements of visual identity include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Color palette<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Typefaces and fonts<\/li>\n\n\n\n<li>Imagery and photography style<\/li>\n\n\n\n<li>Graphic design layouts<\/li>\n\n\n\n<li>Product and packaging design<\/li>\n\n\n\n<li>Being consistent in visual branding improves brand recognition and inspires trust.<\/li>\n<\/ul>\n\n\n\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-2520733943\"><div id=\"thebr-3089518912\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/brand-improvement-mini-course?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=mini_course_articles&#038;utm_content=green\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Mini-Course-Green-600x300-1.png\" alt=\"mini-course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><\/div><h3 class=\"wp-block-heading\">Sensory identity<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sensory identity includes <strong>scent, touch, and sounds associated with a brand<\/strong>.<\/li>\n\n\n\n<li>Sensory elements can enhance a brand experience and <strong>create a lasting impression<\/strong> on customers, transporting people to experience unique sensations and emotions and creating new associations with a brand (2).<\/li>\n\n\n\n<li>Defining the sensory identity of a brand is an optional step within a brand strategy. However, depending on a brand&#8217;s industry, smells, sounds, flavors, and touch may be relevant.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A strong brand identity is an <strong>essential step of a branding strategy<\/strong>. It makes a brand unique and <strong>clarifies how it should be, look, and act<\/strong>. <\/p>\n\n\n\n<p>By considering a brand&#8217;s cultural, geographical, and historical roots, choosing an appropriate name, establishing a distinct personality, offering products and services that embody the brand, and creating a consistent visual and sensory identity, you can <strong>create a powerful brand that appeals to its target audience<\/strong>.<\/p>\n\n\n<style>.kt-accordion-id10211_4d6a02-ee .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id10211_4d6a02-ee .kt-accordion-panel-inner{border-top:0px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette7, 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solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette4, #2D3748);}.kt-accordion-id10211_4d6a02-ee:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10211_4d6a02-ee:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette3, #1A202C);}.kt-accordion-id10211_4d6a02-ee:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( 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#1A202C);}}@media all and (max-width: 1024px){.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}}@media all and (max-width: 1024px){.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10211_4d6a02-ee .kt-blocks-accordion-header:focus-visible{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}}@media all and (max-width: 1024px){.kt-accordion-id10211_4d6a02-ee .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:2px solid var(--global-palette3);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette4, #2D3748);}}@media all and (max-width: 767px){.kt-accordion-id10211_4d6a02-ee .kt-accordion-inner-wrap{display:block;}.kt-accordion-id10211_4d6a02-ee .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id10211_4d6a02-ee .kt-accordion-panel-inner{border-top:0px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10211_4d6a02-ee .kt-blocks-accordion-header:focus-visible{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}.kt-accordion-id10211_4d6a02-ee .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id10211_4d6a02-ee > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:2px solid var(--global-palette3);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette4, #2D3748);}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id10211_4d6a02-ee kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane10211_1c7e58-a3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">References<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ol class=\"wp-block-list\">\n<li><strong>Kapferer, J., 2012<\/strong>.&nbsp;<em>The new strategic brand management<\/em>. London: Kogan Page, p.159.<\/li>\n\n\n\n<li><strong>Slade-Brooking, C., 2016<\/strong>.&nbsp;<em>Creating a brand identity, a guide for designers<\/em>. 1st ed. London: Laurence King Publishing Ltd, p.30.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Defining a brand identity is a crucial step in a brand&#8217;s strategy. But what does brand identity mean,&hellip;\n","protected":false},"author":2,"featured_media":11274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"What Is Brand Identity? | %%sitename%%","_seopress_titles_desc":"Discover the power of brand identity! Uncover the key elements that set your brand apart and drive success. Click to learn more.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[490,207,3,416],"tags":[],"ppma_author":[742],"class_list":{"0":"post-10211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-identity","8":"category-brand-strategy","9":"category-brands","10":"category-branding-concepts","11":"cs-entry","12":"cs-video-wrap"},"taxonomy_info":{"category":[{"value":490,"label":"Brand Identity"},{"value":207,"label":"Brand Strategy"},{"value":3,"label":"Branding"},{"value":416,"label":"Branding Concepts"}]},"featured_image_src_large":["https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2023\/03\/17.png",800,534,false],"author_info":{"display_name":"Marion Andrivet","author_link":"https:\/\/www.thebrandingjournal.com\/author\/marion\/"},"comment_info":32,"category_info":[{"term_id":490,"name":"Brand Identity","slug":"brand-identity","term_group":0,"term_taxonomy_id":490,"taxonomy":"category","description":"","parent":207,"count":26,"filter":"raw","cat_ID":490,"category_count":26,"category_description":"","cat_name":"Brand Identity","category_nicename":"brand-identity","category_parent":207},{"term_id":207,"name":"Brand Strategy","slug":"brand-strategy","term_group":0,"term_taxonomy_id":207,"taxonomy":"category","description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","parent":0,"count":94,"filter":"raw","cat_ID":207,"category_count":94,"category_description":"Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.","cat_name":"Brand Strategy","category_nicename":"brand-strategy","category_parent":0},{"term_id":3,"name":"Branding","slug":"brands","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":3,"category_count":40,"category_description":"","cat_name":"Branding","category_nicename":"brands","category_parent":0},{"term_id":416,"name":"Branding Concepts","slug":"branding-concepts","term_group":0,"term_taxonomy_id":416,"taxonomy":"category","description":"","parent":207,"count":18,"filter":"raw","cat_ID":416,"category_count":18,"category_description":"","cat_name":"Branding Concepts","category_nicename":"branding-concepts","category_parent":207}],"tag_info":false,"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=10211"}],"version-history":[{"count":6,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10211\/revisions"}],"predecessor-version":[{"id":11231,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/10211\/revisions\/11231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/11274"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=10211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=10211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=10211"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=10211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}